Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

JANUARY 24, 2023

If you successfully build a following, it can be a great way to engage with a community and share ideas. Buy reprints and hand them out at a trade show. Drawbacks: Building a following is hard work. These sites can be noisy which makes it hard to stand out. The context in which your content appears can impact brand safety.

Media 103

Media Advertising Advertising Print 103

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches? Sales people belong in the booth.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Jessica is vice president – account service at Bianchi PR with more than 25 years of PR experience across the corporate, industrial and community perspectives. Author: Jessica Muzik.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. What digital trends are you seeing within the Indie Beauty Space and from brands at this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

Cision

AUGUST 21, 2017

However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value. Like Dany’s ascent to Queen, becoming a thought leader is difficult and takes time.

Strategy 258

Strategy Trade Shows Case Study Course 258

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. “It They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong.

B2B 64

B2B Creativity Film Trade Shows 64

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Shift Communications

FEBRUARY 17, 2015

Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Looking for a way to get your creative juices flowing?

Healthcare 60

Healthcare Trade Shows How To Conference 60

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 87

Crisis Employee Trade Shows Local 87

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Solo PR Pro

JUNE 15, 2017

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you handle prospect who says “yes” then project stalls?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

Flack's Revenge

MARCH 12, 2015

A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. ” I pressed him further, and he responded with the trade shows and industry associations. He described the success of Third Door Media , and lamented the lack of attention they and others get compared to VC-backed high fliers.

B2B 120

B2B Trade Shows Enterprise Banking 120

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. How B2B Marketing Can Get More out of Trade Shows. It’s was interesting for a while…until it became too much and wasn’t. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

NOVEMBER 22, 2016

If people on Facebook engage your content, Facebook will show it to more people. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. This is how a little paid promotion can earn a little extra organic lift.

B2B 60

B2B Facebook Marketing Social Media 60

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

PR Fuel

JUNE 9, 2021

Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light. Maybe you’re offering your stock to the public. If any legal shifts are occurring, let people know. Make sure to focus on why it’s providing the public with value.

Small Business 75

Small Business How To Writing Conference 75

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While it’s tempting to be hesitant about working with influencers, this tactic is not just for consumer brands – it’s for any business that wants a stronger community. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Beyond that, as added benefits, good PR can also help you attract desperately needed talent, build community support where you do business and enhance shareholder value.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Beyond PR

AUGUST 22, 2017

However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value. Like Dany’s ascent to Queen, becoming a thought leader is difficult and takes time.

Strategy 74

Strategy Trade Shows Case Study Course 74

Prohibition

JANUARY 3, 2017

Briefed by Keepmoat to make its presence at the conference stand out… Tags: social, twitter, pr.

Twitter 48

Twitter Social Media Trade Shows Video 48

Sword and the Script

JANUARY 8, 2019

You might even have to begin with anonymous sources until the community gets comfortable. That fact that customers basically co-created it with you, means you have built-in distribution because they are more inclined to share it too. The key here, again, is that the first time you do it…it’s a lot of work.

B2B 77

B2B Media eBook Interviews 77

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 41% “subject matter experts from industry or third parties,”. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

Cision

JANUARY 26, 2016

Become a prominent figure in your community. Make a name for yourself by getting involved in not only your community, but in your industry as well. Start attending events like trade shows and industry conferences. Plus, reporters will thank you for providing them with something easily accessible and shareable.

Media 120

Media Pitching Trade Shows Infographics 120

The Hoffman Agency

MARCH 6, 2024

A prime example would be the importance of supporting women from BIPOC communities in the U.S. We’ve been working with the team for roughly a year now, helping them to promote their directory of incredible female speakers in a bid to put an end to tokenistic representation in panel discussions and trade shows. No narcissism.

Handbook 36

Handbook Trade Shows Employee Local 36

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Even an hour invested in this task is beneficial. Learn how to find influencers here.)

Publicity 100

Publicity Trade Shows Google Twitter 100

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Konnect Agency

OCTOBER 18, 2019

Engagement demands consistent interaction with audiences through community management. Oftentimes, long-term influencer partnerships utilize influencers as the face of a brand at events, trade shows and in-store. Engagement. Rich content drives engagement, another factor directly correlated to growth on social media.

Social Media 56

Social Media Marketing Media Trade Shows 56

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. You can also network in person by attending conferences or trade shows. Working with clients in your local area is a satisfying and viable way to run your independent consultancy.

Local 41

Local How To Skype Trade Shows 41