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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 52
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5 Tips for Producing Video Content During Social Distancing

PRSay

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. Here are five tips for effectively producing video content in a time of social distancing: 1. Remember that everything communicates. Focus on quality. Be authentic.

Video 203
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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant. Jonathan W.

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. What’s the role of video and live feeds/broadcast? Read more.

Twitter 293
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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Talk about raising community spirits!

Hotels 282
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Support the communities that make the magic happen.

Travel 78
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78