PRSay

NOVEMBER 27, 2023

That’s the last thing you want to do as a communicator. What are the most important skills for communicators today? When you have citizen journalists and social media, pundits and people speculating and igniting fear [during] a crisis, there cannot be silence from the voice of authority. Social media is its own beast.

Crisis Communications 125

Crisis Communications Crisis Communications Crisis Management 125

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

Reputation Us

JULY 18, 2023

what others say about your company), it’s a valuable and telling exercise to look at your brand through the mirror of your reputation. .” When it comes to your company’s brand (i.e., what you say about your company) and reputation (i.e., Is your brand beautifully aligned with your reputation?

Reputation 78

Reputation Exercises Groups Leadership 78

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Stephen Waddington

APRIL 10, 2020

Before COVID-19 I was religious about clocking up 1,000 calories of exercise a day on my iWatch. The cheery articles on social media talk about the need for discipline. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

PRSay

SEPTEMBER 13, 2021

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). Today the concern in question may be less about a celebrity hiding payment than it is about growing legions of social media influencers and how best to reveal relationships with sponsors. The motivation, of course, is up to you.

Ethics 178

Ethics Analysis Case Study Exercises 178

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

Mark My Words

NOVEMBER 18, 2022

So what if fewer fans sup their beer and a few wiseacres quip on social media that it is Qatar’s most positive contribution to human rights? Hosting the World Cup was an enormous soft power exercise for Qatar but it’s turned into a historic PR disaster that has exposed the country’s ugly global reputation.

Exercises 60

Exercises Reputation Community Consumer 60

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer).

Social Media 40

Social Media Resources Media Case Study 40

Karen Freberg

OCTOBER 16, 2021

This has a direct impact on social media and strategic communication, and is a trend that is currently in pay here. Many have said that social media was the Wild West. I know I have a ways to go in this venture, but I think this is a good starting point as part of our community to have these discussions.

Case Study 85

Case Study Ethics Community Trends 85

The Proactive Report

JUNE 4, 2018

Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. But until now you’ve never had access to data about the actual people using your website or following you on social media. Craft messaging that resonates with different audiences.

Analytics 127

Analytics Data Exercises Social Media 127

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Apps, social media channels and websites have been switched to providing a local context to government guidance. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Communications Conversations

DECEMBER 6, 2022

Let’s just say it out loud: Some of these social media jobs simply don’t pay enough. Glassdoor tells us the average salary for a social media specialist (typical entry-level job) is $47,326. Manage social communities on a daily basis (definitely). Starting with entry-level positions.

Transportation 74

Transportation Social Media Exercises Energy 74

Karen Freberg

FEBRUARY 4, 2018

These two aspects of business and social media are at the forefront of what people are talking about across industries. There are still aspects that have not changed with the evolution of social media. What are your goals and what do you want to contribute to the larger community? Document, Don’t create.

Social Media 45

Social Media Media Education Industry 45

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 96

Financial Exercises Social Media Communications 96

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

PR for Anyone

DECEMBER 13, 2023

It is important to stay connected with aging communities and checking on elderly neighbors, because ageism can lead to overlooked issues like caregiver stress or alarming situations that need attention. She also highlights the importance of strength training and flexibility exercises, especially in reducing the risk of falls and fractures.

Groups 130

Groups Consumer Exercises Fashion 130

PRSay

OCTOBER 16, 2020

“Communicators know how to collect, organize and disseminate information to make sure everyone is equipped to make the most out of any [voting] opportunities they have,” said Dan Lewerenz, staff attorney for the Native American Rights Fund. Each stage of this expansion has involved PR campaigns to sway public opinion.

Communications 201

Communications Nonprofit Employee Local 201

Karen Freberg

OCTOBER 20, 2017

I was very, very impressed with the community and acknowledgements that were made for educators during both events. This meant a lot to me because it shows the community, culture, and commitment Adobe is showing for education. Just being on social media or using technology doesn’t mean you are in the home stretch.

Creativity 40

Creativity Social Media Education Conference 40

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. Creating Positioning.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Stephen Waddington

MAY 9, 2020

It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. Greggs, the bakers, shut down all its outlets at the outset of the lockdown but has been engaging with customers via social media. Practitioners have never been busier.

Brand 157

Brand Branding Travel Crisis 157

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. These days with social media, reporters and/or the general public can make the situation worse and last longer than needed if you’re caught lying. Michael Ares, MDA Corporate Marketing, LLC.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

PRSay

MARCH 23, 2018

Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Deirdre Breakenridge

APRIL 29, 2019

You don’t need stunts to appeal to the media, you just need good honest stories. 2) Truly study the media. Too many overlook the basics of media relations – investing the time to truly understand a reporter, what they cover and why. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

Solo PR Pro

FEBRUARY 9, 2021

There’s a whole community of like minded people you can lean on. How about your social media accounts? It’s a great time to audit media outlets. Leave your response in the comments section below or tag us on social media using #solopr. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Course 110

Course Exercises LinkedIn Groups 110

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders.

Crisis 151

Crisis Government Energy Community 151

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. 1 ranking in the latest U.S. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. The quarterly data published by social media platforms tells the story. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164