Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

MAY 15, 2024

The general concept is that, to retain trust and credibility, an organization facing reputation-damaging news should first release information about the approaching crisis — even when it is negative. That said, the communications world today is intensely disrupted. It makes sense.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 14, 2021

Empower communications to think about how they can drive and impact corporate strategy and trajectory, and offer regular opportunities to contribute to decision-making. This is where communications and PR comes in as an important adviser and strategic partner to the C-suite.

Communications 195

Communications Corporate Measurement Reputation 195

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Improving Patient Education and Understanding Complex medical information can often be overwhelming for patients.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

MARCH 19, 2020

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees. Mind your language.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic. As with any emergency, communicators need to draw up a plan for the next 30-to-45 days. What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

Sword and the Script

AUGUST 1, 2022

“More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The need to debunk or even “pre-bunk” mis- and dis-information has risen.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 137

Survey Communications Measurement Internal 137

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. How Do You Measure Media Coverage? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. And for consumers and investors, ESG awards offer good pointers for making informed decisions. For the original blog, please visit here.

Company 59

Company Report Government Local 59

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Do you lead a community organization? •

Reputation 40

Reputation Measurement How To Financial 40

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change! The power of representation in marketing cannot be overstated.

Brand 90

Brand Branding Marketing Ethics 90

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. Measuring D&I. Transcending the workplace.

Employee 130

Employee Groups Energy Resources 130

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 150

Employee Print Writing Survey 150

The Proactive Report

JUNE 18, 2021

People today have access to a wealth of information. You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Freelancers received a government invention this week.

Crisis 167

Crisis Government Privacy Sports 167

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. Pro tip : Gating high-value content on a landing page can also help you filter out your top prospects—and gather information about them.

Analytics 81

Analytics Comparison Google Interviews 81

Stern + Associates

JULY 28, 2023

It’s about tapping into the brand’s community, employees, and industry. Here’s a guide on how to create a thought leadership strategy: Alignment A sustainable thought leadership strategy should be aligned with your company’s mission, business goals, and measurable KPIs.

Leadership 62

Leadership Strategy How To Groups 62

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Offleash

JULY 1, 2022

Looking back on the last six months and what’s to come in the second half, we also have experienced a sharp increase in demand for content creation, influencer relations, and measurement/analytics. This tells us that identifying and communicating to the right audience remains top of mind for CMOs.

Marketing 52

Marketing Media Community Analytics 52

Sword and the Script

JULY 6, 2021

Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”. Employee comms merger.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144