wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

JANUARY 16, 2023

Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more. Check out (and follow) Mashable’s Twitter list, Tech , for more. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Internal International Social Media 78

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources.

Data 88

Data Enterprise Survey Instagram 88

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Project your style and protect your reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Value.

Customer Service 72

Customer Service Resources B2B Facebook 72

wiredPRworks

OCTOBER 9, 2015

If you're interested in all things meetings, events and destinations, check out IMEX America and follow the #IMEX15 conversation on twitter. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

wiredPRworks

JUNE 8, 2016

Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

APRIL 11, 2012

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. One of my biggest peeves is seeing a company start a Twitter account or Facebook Page after a crisis happens, or seeing an uptick in activity after the bottom falls out.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! The NFL teams aren’t facing the facts that they have horrible reputations. The key to improving reputation is to own your mistakes.

Interviews 54

Interviews Financial Social Media Crisis 54

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. provide customer service to their clients. increases the chances of the user converting into a customer. Developing high-quality, valuable content while also connecting with corporate partners and community members.

Advertising 62

Advertising Advertising Social Media Facebook 62

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&#

Social Media 61

Social Media Media Crisis Energy 61

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? What PR has always been great at, and is founded upon, is reputation management and content creation. In-House as the Future. Me included.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

MAY 18, 2015

Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Identify online influencers who do webinars, podcasts, Twitter chats and/or Google Hangouts. Learn how to find influencers here.)

Publicity 100

Publicity Trade Shows Google Twitter 100

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. How can you use your product to tie and uplift your community? You may be a mom and pop but make sure you look like a cooperation. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. How can you use your product to tie and uplift your community? You may be a mom and pop but make sure you look like a cooperation. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. Likewise for Twitter. Apply what you know.

Social Media 100

Social Media Media Customer Service Resources 100

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The result is pointless at best and a reputational issue at worst.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 10, 2017

Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Julian Stodd’s work in this area is exemplary.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community. Advertising can’t do that. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93