Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Sword and the Script

NOVEMBER 21, 2023

All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. It’s a perception.

Financial 152

Financial Marketing Survey B2B 152

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The researchers said that it is difficult to determine emotion of social media posts using a software tool. It demonstrated how corporate communicators distorted graphics in order to data in a favourable way.

Communications 129

Communications Software Internal International 129

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies.

Brand 90

Brand Branding Marketing Ethics 90

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. The company has “five full-time and four part-time employees, of which seven hold Ph.D. Content picks from the PR tech community: . The “top 0.3% PR evolves.

Software 85

Software Publicity Technology Data 85

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

5W PR

OCTOBER 31, 2019

This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. In order to make the right connections, therefore, it’s important to find ways to add a more human touch to a brand’s communications. How can this be done?

Brand 113

Brand Branding Consumer Community 113

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Creating depth of message. Some products are complicated. How about a new car? Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 89

Pitching Report Software Survey 89

Wadds Inc.

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The researchers said that it is difficult to determine emotion of social media posts using a software tool. It demonstrated how corporate communicators distorted graphics in order to present data in a favourable way.

Communications 59

Communications Software Internal International 59

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

5W PR

OCTOBER 31, 2019

This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. In order to make the right connections, therefore, it’s important to find ways to add a more human touch to a brand’s communications. . How can this be done?

Brand 60

Brand Branding Consumer Community 60

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4

Industry 91

Industry Media Technology Employee 91

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Some of the signals?

How To 60

How To Software System Employee 60

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Focus on building a community. Perseverance. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions.

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

OCTOBER 25, 2018

In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. Patagonia understands the value of reaching their audience on social and they’re leveraging a hunger in the market for corporate responsibility from brands.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. 8) User reviews and community comments.

Pitching 64

Pitching Analytics Enterprise System 64

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

DECEMBER 5, 2016

We’re a small (<500 employees) global company that designs, develops, and manufactures (yes – manufacturers IN the US of A) professional audio and video solutions. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

System 40

System Training LinkedIn Banking 40

Waxing UnLyrical

MAY 8, 2013

When I remarked that purchasing an external CD drive to load my (legal) version of Microsoft Office would probably be cheaper than purchasing the software again, she practically rolled her eyes as she told me the cost differential. What if I’d had a visual impairment that didn’t allow me to read the information?

Technology 92

Technology Customer Service Retail Software 92

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% 3) lack of employee experience (25%).

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 136

Healthcare Content Marketing Industry Trends 136