Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me).

Social Media 269

Social Media Communications Media Storytelling 269

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 87

Public Affairs Communications Radio Television 87

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,

Writing 143

Writing Storytelling Reputation Social Media 143

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Ishmael's Corner

AUGUST 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.”

Journalism 144

Journalism Storytelling Communications Company 144

The Hoyt Organization

DECEMBER 12, 2023

Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance. When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute.

Pitching 94

Pitching Publicity Meeting Storytelling 94

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. But there are plenty of people writing, blogging and podcasting about how to learn.

Storytelling 149

Storytelling Data Insurance Insurance 149

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If you write like this, then you’re cheating yourself and your employer or client.

Writing 149

Writing Storytelling Data Analysis 149

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” An early piece Melton wrote about a young soldier was rejected for publication. He later realized that he preferred public relations to journalism. Melton earned a master’s degree in public relations from Georgetown University. “I

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process.

Storytelling 82

Storytelling Communications Agency Publicity 82

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 92

Publicity Ethics Analysis Data 92

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 161

Communications Storytelling Film Training 161

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?” For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.

Pitching 187

Pitching Storytelling Media Writing 187

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help.

Storytelling 120

Storytelling Insurance Insurance Film 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. For more on writing stellar bylines , see our earlier post.

Agency 188

Agency Publicity Media Training Training 188

PRSay

FEBRUARY 25, 2019

In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. ” — Edward M.

Writing 75

Writing Transportation Storytelling Ethics 75

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.

Interviews 296

Interviews How To Reddit Journalism 296

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

Ethics 69

Ethics Storytelling Communications Training 69

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. He spent 13 years as a senior communications manager at Sellafield leaving to join a charity in January 2021. I’d been the company’s first ever communications lead for equality, diversity and inclusion. Karl Connor. You might have read it.

Storytelling 147

Storytelling Local Case Study Television 147

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. It’s a period when the role of the communication function was elevated within every organisation. This is the legacy of COVID-19 for corporate communications.

Corporate 113

Corporate Communications Government Crisis 113

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise.

Storytelling 71

Storytelling Interviews Writing Communications 71

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? using communicative means to achieve adversarial objectives).

Communications 52

Communications eBook System Corporate 52

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Storytelling 136

Storytelling Sports Software Mobile 136

Ishmael's Corner

JANUARY 11, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What does this have to do with business writing? What does this have to do with business writing? I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting.

Writing 60

Writing Storytelling Fashion Communications 60

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The truth is PR and communications professionals are more tech-savvy than ever.

Storytelling 73

Storytelling Data Communications Technology 73

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

OCTOBER 6, 2022

Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. So let’s find […].

Storytelling 113

Storytelling Analytics Writing Industry 113

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ishmael's Corner

NOVEMBER 29, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck.

Writing 60

Writing Storytelling Training Education 60

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66