Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Media is actually ignoring engagement altogether. Because that’s what the comment sections of media sites have become: CRAP. Look no further than Twitter for just one example.

B2B 60

B2B Twitter Viral Trends 60

Doctor Spin

JANUARY 17, 2023

Can we communicate a brighter future? Solarpunk can be utopian, just optimistic, or concerned with the struggles en route to a better world—but never dystopian. Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. Solarpunk is the answer.

Wikipedia 52

Wikipedia Energy Community Fashion 52

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Selling belongs in the advertising section of the media, not the editorial. So, then how do you convince the media that you have a compelling story to tell? There is no such thing as a one-size-fits-all media pitch.

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Pitching Newspapers Meeting Journalism 40

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The NMA warned that the impact of media plurality and the functioning of democracy “will be profound”.

Journalism 48

Journalism Advertising Advertising Google 48

Shift Communications

APRIL 6, 2016

For the purpose of this blog, though, I’ve summed up the main talking points: -Several years ago, our jobs as PR professionals (especially applicable for PR professionals working with startups) was much “easier”. -Distributing press materials en masse led to coverage (mass pitches, mass email blasts). -But, times have changed.

Report 60

Report Pitching Creativity Trends 60

Solo PR Pro

NOVEMBER 27, 2018

Mise en place (everything in its place). The Communications Consultant’s Guide to Contracts , with 45 pages of advice and 9 full contract examples to help. Share your thoughts or questions in the comments below or on social media using #solopr. But be careful to not overspend!). Solo PR Pro has a free ebook, Get It In Writing!

eBook 46

eBook Resources Tools Local 46

Shift Communications

FEBRUARY 10, 2015

That post, along with my own experiences in the communications trenches, inspired me to create the Social Media News Release , which we’ve updated to version no. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). He was right. 3 as a microsite.

Agency 60

Agency Social Media Government System 60

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Up to you.

Small Business 51

Small Business Tourism Measurement Social Media 51

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. Yet the once-consolidated wisdom that if a gallery retained good artists, artworks and exhibitions the media would come clamouring became history, as conventional boundaries within the art world collapsed. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

APRIL 18, 2011

Crisis communication is not their role. This was the first time social media had been on our department’s radar during a situation like this. Generally our eyes and ears are focused on traditional media (print, radio, television). Now we do a bit of social media monitoring and have our own social media properties in play.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Stephen Waddington

AUGUST 27, 2018

[i] The model describes the different forms of communication between an organisation and its stakeholders. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Communications 60

Communications Analysis Web Handbook 60

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. In fact, I would argue a strong “employer brand” is more of the exception, not the rule, when it comes to the social media components. And, let’s step back for a minute.

Social Media 60

Social Media Brand Branding Media 60

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. The media does not want to be sold, they have no interest in being sold, what they want are stories. The media is constantly in need of new stories and that’s where you come in. The media is constantly in need of new stories and that’s where you come in.

Film 45

Film Pitching Radio Newspapers 45

Bad Pitch Blog

MAY 13, 2009

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Some of our friends who work in the media get so many junky emails that they don’t even see ours sometimes. Can you tell that lately I’ve become obsessed by the topic of email? How boring!—we

Pitching 40

Pitching Film Radio Twitter 40

PR Conversations

SEPTEMBER 18, 2011

The secret of their success is often stated as strong communication and relationship building skills – however Romy Frölich identifies this as a “friendliness trap” which stereotypes women and impacts on their career progression. The contrary nature of PR is evident from the initial entry point into PR.

Publicity 40

Publicity Ethics Course Data 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

JULY 5, 2017

In public relations , we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. To compound the arrogance of the images of him en famille on an otherwise empty beach, Christie said, “I don’t apologize for it. He already enjoys a seriously low approval rating of 17%.

Sports 149

Sports Reputation Government Video 149

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . You can watch the full talk below, but we’ve also summarized the highlights and key takeaways here. . 2020 engagement. Iffy quotient.

Web 78

Web Comparison Facebook Community 78

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Many professional communicators consider Donald Trump a master of public relations. The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. No one is immune to the POETUS Twitter attack. No one is immune to the POETUS Twitter attack.

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Twitter Construction Measurement Meeting 120