Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. Communicate to the world’, says Schalkwijk.

Software 78

Software Internal International Digital PR 78

Presspage

JULY 11, 2023

In today's interconnected world, companies operating on a global scale face numerous challenges when it comes to effective communication. To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.'

Strategy 60

Strategy Communications Local Technology 60

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. Storytelling. “In Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.

Employee 77

Employee Automotive Storytelling Internal 77

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 120

Survey Communications Ethics Measurement 120

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

The Hoffman Agency

JUNE 1, 2021

Having to dive deep into the world of semiconductors without any prior knowledge was a bit overwhelming at first, but the best piece of advice I was given was that as PR professionals, it’s not our job to be the tech experts – our job is to communicate clearly and effectively to the public.

Storytelling 36

Storytelling Writing Internal International 36

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Tech Journalists in Hong Kong Share Insights with PR in Mind appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 104

Storytelling Technology Report Communications 104

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling. That’s where data comes in.

Data 145

Data How To Storytelling Analytics 145

The Hoffman Agency

MARCH 23, 2021

My thirst for knowledge contributed to my recent success at the University of Oregon’s Strategic Communication Graduate Study. Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

5W PR

JUNE 23, 2022

All that the business needs to do is create key messages that will show the target audience how they can benefit from investing in or purchasing from the company, and disseminate those key messages on the right platforms, communication channels, and outlets. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. In a world that is constantly propelled by technology, it is essential to have storytellers who can communicate to businesses and individuals how technology can add value to their work and lives.

Storytelling 59

Storytelling Technology Internal International 59

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. streamline communication and collaboration. Technology: Rolling out new technologies to support this transformation.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. streamline communication and collaboration. Technology: Rolling out new technologies to support this transformation.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. streamline communication and collaboration. Technology: Rolling out new technologies to support this transformation.

Marketing 100

Marketing Digital PR Enterprise Technology 100

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

MARCH 14, 2023

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. To complete the story, the storyteller needs to be attentive and patient while also being logical and efficient.

Storytelling 36

Storytelling Internal International Industry 36

The Hoffman Agency

MARCH 14, 2023

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. To complete the story, the storyteller needs to be attentive and patient while also being logical and efficient.

Storytelling 36

Storytelling Internal International Industry 36

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Critical Mention

JUNE 24, 2018

I was one of those kids in high school who learned about PR and communications, then went to college and just started doing it after I graduated. It can include communications consulting, speaking at events, training sessions, etc. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

Wadds Inc.

JANUARY 16, 2023

Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics. Is this an oversight, and what do you believe are the characteristics of an exceptional communicator? Listening is key to being a masterful communicator. So, we are in complete agreement!

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Myth: An innovative product will generate its own PR. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Junko Yoshida (chief international correspondent for UBM Electronics ).

Storytelling 60

Storytelling Interviews Software Industry 60

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40