ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. Compare then and now.

Writing 294

Writing Journalism Pitching Guidelines 294

PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors.

Corporate 86

Corporate Communications Crisis Management Crisis 86

Deirdre Breakenridge

SEPTEMBER 9, 2019

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make. Consumer health is crucial for public and personal well-being.

Consumer 78

Consumer Industry Brand Branding 78

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. It can help them focus, recall important corporate information to relay during the interview, and even make better decisions about how to respond to unexpected questions. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? The Message Unity Training will address how to speak in a unified voice (“sing from the same song page”), address both general and challenging questions, and be prepared to communicate details about the organization.

Training 78

Training Exercises Customer Service Interviews 78

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The temptation to replace thoughtfully considered and strategic communications with foolish antics. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Media relations is hard and getting harder.

Survey 377

Survey Media Relations Media Ethics 377

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. I was running employee communications at the time of Brexit.

Ethics 78

Ethics Employee Communications System 78

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. MarketWatch’s Swartz said that, back when personal computers first hit the newsroom, journalists feared for their jobs. However, 30-plus years later, that obviously isn’t the case.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. One tenet, or maybe lesson learned, was the power of nonverbal communication in leadership, what your body language expresses to others and how they respond to it. Name : Jennifer Day, APR. Location : Ann Arbor, Mich.

Meeting 148

Meeting Leadership Exercises Groups 148

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? A helpful exercise is to put yourself in the shoes of a journalist.

How To 282

How To Storytelling B2C Measurement 282

Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. A lot of nervousness—not so much.

Publicity 190

Publicity Training Interviews Media Training 190

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done. Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. The post PR Goal-Setting For 2018 appeared first on Crenshaw Communications.

Exercises 136

Exercises Comparison Internal International 136

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Reputation Us

JUNE 23, 2019

Monitor, Plan And Communicate. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. Our core crisis preparation services include: CRISIS COMMUNICATION PLAN. Be Prepared. .”

Corporate 74

Corporate Crisis Management Exercises Crisis 74

The Stalwart Blog

JUNE 16, 2016

The universe is telling us that it’s absolutely essential we cool our jets when communicating regardless of form or function. As communication professionals we should take the lead as experts in anger literacy. It’s an exercise in “life auditing” to rearrange some priorities to make way for more goodness. Strategy 1.

Communications 60

Communications Chemicals System Exercises 60

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press. Consider professional media training – you don’t want to go into an interview and have this happen.

Interviews 120

Interviews Conference Exercises Media Training 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. PR teams need to conceive inspiring ideas to communicate alignment with its audience. 4 ways creative PR takes it up a notch. “Our

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. We found this exercise to be useful. Not sure exactly what MOS stands for or what a “blind interview” is? Write like a writer.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). That’s why it’s where I always recommend one starts when implementing this approach.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

” When reports hit that he was a GOP target after a tough interview with Kellyanne Conway, Tapper fired back by taking over the #TapperDirtFile hashtag with silly mock-revelations, and it quickly devolved into a gag trending topic. ” The post PR Pros Take On A President appeared first on Crenshaw Communications.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. So what lessons can marketers and corporate communicators learn from Peloton’s campaign?

Marketing 107

Marketing Exercises YouTube Consumer 107

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. The role of communicators.

Government 130

Government Conference Education Exercises 130

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. David Sawyer.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

APRIL 28, 2016

For example, monitoring a media interview with an exec can be a gold mine for developing new material for bylines or op-eds or an upcoming speech. Commit to the writing — like an exercise regimen! The post 5 Tips For PR Pros Too Busy To Write appeared first on Crenshaw Communications. Keep an ongoing “notes file.”

Writing 120

Writing Exercises System Interviews 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. – and help create even more awareness of the effort.

B2B 136

B2B Guidelines Writing Pitching 136

Waxing UnLyrical

MAY 17, 2018

For now, I want to talk about what the students from Parkland, FL, the survivors of the Marjory Stoneman Douglas High School massacre on February 14, and what they did right as communicators. I had the opportunity to participate in a training by The Communication Center once through my role as a Shot at Life Champion leader.

Exercises 82

Exercises Interviews Groups Video 82

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting. The post 9 Blogs To Make You PR-Smart appeared first on Crenshaw Communications.

Blogging 170

Blogging Writing Creativity Storytelling 170

Mark My Words

MARCH 3, 2021

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. After retiring her chat show in 2011, Oprah, who lives with her long-term partner Stedman Graham, 69, now rarely conducts interviews. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise.

Film 60

Film Interviews Exercises Radio 60