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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. Community-based partnerships between social workers and technology developers reframe innovation to incorporate a fuller spectrum of humanity , creating a more useful, equitable and joyful environment.

Local 99
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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 76
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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. Since I was 16, I’ve been in communications.

Ethics 78
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How Sustainable Fashion Brands Can Utilize PR To Communicate Their Values

5W PR

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint. Social media platforms offer direct communication with consumers.

Fashion 78
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. Ethics must be at the core of our activity.

Ethics 95
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Staying Ahead in the Ever-Changing World of Public Relations: The Crucial Role of Accreditation

PRSay

I think about the fundamentals of good PR work and our ethical responsibility as practitioners. I sit on PRSA’s Governance Committee and mentor locally. Maintaining my APR helps me stay informed via the various local, regional and national programs that PRSA offers.