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Why Strong PR Is Essential in Real Estate

Victorious PR

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation.

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Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

Reputation Us

No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. Attendees learned how to: Prepare for a crisis. Develop a crisis communication task force. Outline communication priorities.

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Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

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2021 Crisis Spotting

Reputation Us

How Organizations Can Play Offense, Not Defense, When Preparing for the Next Crisis. Confession … our firm , which specializes in crisis response, didn’t see the crises of 2020 coming. Tides seemed to shift daily for credit unions struggling with the next wave of crises that hit their financial institution and communities.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.”

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Secure Communication.