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Why Strong PR Is Essential in Real Estate

Victorious PR

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation.

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Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

Reputation Us

No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. Attendees learned how to: Prepare for a crisis. Develop a crisis communication task force. protests, homelessness, slips/falls).

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2021 Crisis Spotting

Reputation Us

How Organizations Can Play Offense, Not Defense, When Preparing for the Next Crisis. Confession … our firm , which specializes in crisis response, didn’t see the crises of 2020 coming. CRISIS OFFENSE, NOT DEFENSE. Typically, when a crisis inflicts a company, leaders go on the defense. Who did, really?

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Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

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Newsjacking with David Meerman Scott

PR for Anyone

And if you're in the real estate business, perhaps they forgot about real estate. Many times, in a crisis like this, there aren't as many well-crafted videos or articles that people write because of the latest happenings. We can transform our business in this time of crisis. So, what's holding you back?

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Public relations professionals should make sure their teams and clients are prepared to face tough questions during a crisis. The news media will continue to grapple with social, economic and technological changes. But if our research is any indication, the future of journalism is in good hands.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. Tweet this!)