Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

MARCH 17, 2022

Critical Mention is always seeking ways to expand its Earned Media Suite in an ongoing effort to provide clients with the most valuable PR, communications and marketing tool on the market. Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. SCHEDULE A DEMO.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Both marketers and PR workers aim to create an image for their brand in the public eye. Jack Feinberg is a marketing intern for Critical Mention. SCHEDULE A DEMO.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

DECEMBER 20, 2019

Earned media has an impact on audiences because it is content about your brand that comes neutral sources, often from people who have had direct experiences with your organization. Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand.

How To 103

How To Brand Branding Media 103

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

If the content is good enough, people are willing to stick along for the ride. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. Content will be automated. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 7, 2020

COVID-19 has altered the way we all communicate with one another for the time being. . People have shifted to social media communication on sites like Twitter and Facebook. People have shifted to social media communication on sites like Twitter and Facebook. Priscilla is the marketing coordinator for Critical Mention.

Media 113

Media Radio Television Sports 113

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117

Sports Film Television Transportation 117

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

FEBRUARY 18, 2021

Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113

Media Comparison Radio Sports 113

Critical Mention

DECEMBER 10, 2021

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 149

Employee Print Writing Survey 149

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it! Love being part of a team!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Priscilla is the marketing coordinator for Critical Mention.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

NOVEMBER 5, 2019

Once you get into the rhythm of communicating with your audience, they’ll start to grasp your brand’s voice. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Social media communication shows other clients that your organization cares about its customers.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Priscilla is the marketing coordinator for Critical Mention.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. American Marketing Association.

Radio 92

Radio Television Social Media Sports 92

Cision

MAY 31, 2016

Beth Kurth, vice president of investor relations at LaVoieHealthScience, says authentic communication is the key to effectively building a relationship with patients. What drew you to the field of health and life science communication? What drew you to the field of health and life science communication?

Reputation 120

Reputation Newspapers Sports Travel 120

Critical Mention

DECEMBER 9, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Analytics 91

Analytics Radio Sports Analysis 91

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. Online news tracking is a strategic tool that can help you uncover your coverage and subsequently develop your business communication strategies by taking feedback and turning those mentions into opportunities. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

Prohibition

NOVEMBER 10, 2021

Nike football has always aimed to inspire youth, not just in football but across many sports. Showing the players in the products is powerful influencer marketing, as it would encourage and inspire young people to purchase the products that their idols and inspirations are wearing. Sainsbury’s Christmas Ad – 1914. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Critical Mention

DECEMBER 3, 2019

Paying multiple paywall subscriptions can be tedious in the sense that users have to log into each individual one when searching for specific content. But until recently PR and communications professionals had no choice but to periodically log into each account and do their own or risk missing important mentions.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

NOVEMBER 13, 2019

Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis.

Publicity 74

Publicity Employee Analysis Radio 74

Cision

JUNE 2, 2016

Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. She recommends brands focus on the quality of their content, not the quantity. What are you most excited for in your new role as public relations manager at Kimball Communications? Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

SEPTEMBER 27, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

NOVEMBER 22, 2019

The need for real-time coverage and alerts is at an all time high because communication can move so quickly throughout the internet, on social media or on 24/7/365 broadcast channels. Priscilla is the marketing coordinator for Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 13, 2019

With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. Asking questions like this provides a better understanding of how you should digitally communicate with clients. The key is to communicate similarly, yet find a way to make your tone distinctive.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Instagram - visually centered social media content that should capture people’s attention very quickly. Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

AUGUST 22, 2019

Priscilla Osorio is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Video 95

Video SEO Engineering Radio 95

Critical Mention

OCTOBER 16, 2019

Without it, your business won’t be able to get a clear picture of what direction it should take to improve its communications strategy. Similar to sentiment analysis, engagement metrics also provide valuable insight on how your audience is receiving your content. Priscilla is the marketing coordinator for Critical Mention.

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 18, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Viral 70

Viral Radio Media Sports 70

Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. How does a bank activate its brand during the biggest sporting week of the year? And, I’ve seen a lot of “stuff” over the internet airwaves. Probably the best social media tactic I’ve seen this week. Well written. Kudos, Caribou.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

JANUARY 24, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 101

Radio Media Television Social Media 101

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Priscilla is the marketing coordinator for Critical Mention.

Strategy 75

Strategy Media Analytics Radio 75