Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). What inspired you to write the book? Ann: Oh boy.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. He is left trying to write down individual tweets, which is both humorous and pathetic. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time!

Media 162

Media Fashion Television Radio 162

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1.

Government 143

Government Survey Ethics Media 143

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s a primary communications channel both internally and externally. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape. The results?

Survey 98

Survey Industry Leadership Study 98

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. So, why are they writing about it?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). What inspired you to write the book? Ann: Oh boy.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? I definitely think that it is. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JULY 10, 2018

Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? With so much content saturating the marketplace, how can brands stand out?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation. But despite the advent of AI, quality content will always need to be relevant, compelling, and informed by insight, which can only come with the human touch.

Trends 120

Trends Mobile Video Film 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Communications Conversations

MAY 27, 2020

After all, he’s an amateur when it comes to content marketing (and hosting talk shows) and he produced a show for eight weeks that was bought by one of the biggest media companies in the world! One thing brands seem to really struggle with when it comes to brand journalism or content marketing is curation.

Brand 109

Brand Branding Content Marketing YouTube 109

Critical Mention

DECEMBER 3, 2019

Unfortunately for them, many of today’s major news sources have these restrictions that limit media access, which means media professionals are limited to what kind of content they can share to their brand’s audiences. This is also true of some important industry and academic journals. It can also be expensive. Until next time!

How To 90

How To Journalism Radio Newspapers 90

Cision

JUNE 2, 2016

Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. She recommends brands focus on the quality of their content, not the quantity. What are you most excited for in your new role as public relations manager at Kimball Communications?

Insurance 120

Insurance Insurance Writing Sports 120

Sword and the Script

AUGUST 17, 2019

So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Dispelling 6 Myths PR Sometimes has about Content Marketing. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. What is PR?

Study 61

Study Survey B2B Advertising 61

Barokas

FEBRUARY 5, 2019

According to Curata, only 42 percent of companies have hired a designated content strategist executive. This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin.

How To 60

How To Marketing Resources Journalism 60

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Learn how to amp up your content marketing with influencers. Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). These posts represent the types of things you might not want to write about again. Which posts received the most negative comments?

Blogging 69

Blogging Strategy How To Writing 69

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Write a Compelling Meta Description. If your site is run on a content management system, take advantage of keyword SEO plugins like Yoast SEO , All in One SEO Pack and SEOPress. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

AUGUST 5, 2018

Some of her clients include PayPal and Cox Communications and she has previously guest published for sites including CNN and Mashable. Deirdre Breakenridge is the CEO at Pure Performance Communications. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Steve Farnsworth. Steveology. Shonali Burke.

Twitter 77

Twitter Radio Social Media Print 77