ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions. This is a good question to put to the agency team at the outset, for a few reasons.

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Agency Energy Resources Internal 234

ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted. But what does the label really mean?

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Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

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Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Build an asset request list.

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Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 25, 2021

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. A small PR agency is like a small town. A strong culture .

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Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Building it to ensure a long-lasting relationship is the real trick.

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Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship? After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides.

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Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. We’re lucky to have clients who are respectful, professional, and even fun as partners. But as every agency or in-house PR person knows, there can be bumps in any relationship. But what if you still sense problems?

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Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm.

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Agency Pitching Creativity Groups 361

Agility PR Solutions

MAY 31, 2023

Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities.

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Agency Publicity 164

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. The same is true of almost any PR agency or team. Yet our success depends on collaboration.

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How To Agency Internal International 266

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Then there’s the risk of being misinterpreted by clients. We have a relationship with them so it’s a done deal. But a reflexive objection about news value isn’t a good response to a client announcement. How do PR pros do this?

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Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved. Look for specialists.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team.

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B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? Neither is a sign of a healthy relationship. Be realistic.

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How To Agency Survey Education 225

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. The client from Hell. And clients often talk about bad agencies. I’d like to believe there are no bad agencies … and no bad clients. Where the client’s and the PR firm’s beliefs, values and approaches don’t line up. So does your agency. Ungrateful.

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Automotive Mobile Agency B2B 99

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. As PR professionals, we’re constantly on calls with clients to discuss any ongoing initiatives and brainstorming how to move a campaign forward. Relationships make the difference. But there are surprising parallels.

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Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. I imagine these are factors further agitating the misalignment between agencies and brands. Most (75%) also don’t offer AI training.

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Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . And our clients expect assistance, even if it’s just handling details.

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Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. ” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies.

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Policies Creativity Reputation Groups 309

Agility PR Solutions

DECEMBER 18, 2022

Good work matters, especially when an agency is making money. But when things turn sour and the bottom line at an agency is red, no one is safe because the fastest way to cut losses is to trim the staff and reducing salaries is the fastest method of doing so. In many cases, it’s the […].

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Agency Publicity 148

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. The Top 5 Intake Questions to Ask Potential Clients. Clients across the board may be eager to start working with you – but do you want to work with them? Like any marketing strategy, it is important for clients to identify their company goals. Your client is reaching out to you for a reason.

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Privacy Meeting Strategy Social Media 264

Deirdre Breakenridge

FEBRUARY 7, 2022

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. A situation stands out in my mind from 20 years ago. When the error was discovered, there were other leaders at the firm who made excuses for him. My video shares four of these questions.

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Ethics Course Video Agency 367

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Clients pay us for our recommendations, so we do everyone a service when we share them. . It’s PR, not ER.

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Time moves fast, and a good PR agency will advise action in proper proportion to the damage, always with an eye on the long term image of the brand. One of the all-time dadisms isn’t so cut and dried when it comes to PR agency-client relationships. To learn how to tell a client they are wrong , see our earlier post.

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Media Training Training Agency Crisis 256

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.

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B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? It was refreshing and exciting and definitely influenced my decision to join the agency.

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Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? But it costs a lot more to find a new client than to keep (and grow) current ones. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Keeping the ones you have. Don’t oversell.

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Agency Banking Internal International 182

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients?

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Automotive Agency Mobile Trade Shows 79

Axia PR

DECEMBER 20, 2023

Hourly billing models are outdated and underserve modern client relationships — here’s why. As a prospective client exploring public relations solutions, you may default to compensating agencies via the long-prevailing time and materials approach.

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Agency Publicity 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Like any relationship, do not rush as you may get burned.

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Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

MAY 10, 2019

Working in a PR agency means working with clients and making them happy. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year. Here are seven indispensible rules to becoming a client service superstar. ABC’s of PR client service.

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How To Agency Meeting Communications 170

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

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Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Build strong reporter relationships. Clients need to speak.

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How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. By using a thoughtful approach we can maintain the client’s integrity and our own credibility when actively chasing a breaking story.

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Trends Pitching Agency B2B 293