The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. If so, can you change it so it sounds less branded? If you have followed the above and you are still not getting anywhere?—?try

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Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, North Star Inbound’s case study shows how they increased the value of a site from $10k to $3.5M. Fractl’s case studies page. Reboot’s case studies page. Siege Media’s case studies page.

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Digital PR Construction Case Study SEO 71

Doctor Spin

NOVEMBER 25, 2023

PR Case Study: Torches of Freedom When helping Lucky Strike, Bernays realised that cigarette smoking was mostly a male habit. He placed the idea in articles, newspapers, celebrity endorsements, and events. PR Case Study: Eggs and Bacon Have you ever had eggs and bacon for breakfast at a hotel? Propaganda.

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Wikipedia Hotels Case Study Engineering 52

Melissa Agnes

AUGUST 28, 2014

We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region. Case Studies Crisis Prevention' In a very short period of time it already has over 7,000 views, it will also be going out on CNN channel here in the Gulf region and by next week it will be on Gulf Air for one month.

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Healthcare Social Media Media Case Study 238

Cision

JANUARY 22, 2016

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Know the paper.

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Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. Additionally, KFC set up a website letting fans know where the closest open store was located.

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PR Fuel

OCTOBER 31, 2020

Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. Not Just for Newspapers Anymore. There was a time when press releases were really just for getting important information out to local newspapers, but those days are gone. Go Deep With Your Story.

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Newspapers Local Case Study Writing 60

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August. and you have all ages here.

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Communications Conversations

FEBRUARY 21, 2020

We get together every other month to discuss trends, professional development and case studies. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!). This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Walk dog.

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Social Media Media LinkedIn Tourism 157

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

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Meeting Writing Pitching Case Study 98

PR Fuel

SEPTEMBER 16, 2020

Examples of earned media include newspapers, TV news, magazines, and digital publications. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Earned Media. You don’t pay for news coverage.

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Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. The PRCA has published guidelines to help communicators improve the accessibility of their communication.

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PR for Anyone

JUNE 29, 2021

Is the newspapers and that piled up on the on the porch? You know, you also want to look at how is her housekeeping? Has she been able to keep up our house lately? Does she need help with those things, right? Is she able to get her mail? Well, there’s the information right there.

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NewsWhip

JULY 14, 2020

Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story. The influence of the right messenger applying the right pressure, via the right channels, was rapidly successful. . There’s lots of levers and ‘new rules of influence’.

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Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. So usually that was traditional publishing, so perhaps a newspaper or a magazine. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

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Content Marketing Marketing Agriculture Newspapers 60

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis.

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Content Marketing Marketing Analytics Resources 52

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. There’s plenty of places to get the information and lots of people using case studies to show how they’ve used it.

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Maxim Behar

JULY 2, 2023

In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own. Behar, moving forward, you were also a chairman of the Board of Trustees of Every Child Foundation in Bulgaria.

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Ethics Internal International Course 52

Sword and the Script

OCTOBER 20, 2015

How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? If you enjoyed this post, you might also like: Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Nobody wins in a knock-down, drag-out fight. What’s your take on this from a crisis communications standpoint?

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Crisis Communications Crisis Case Study Viral 60

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. This is reported to have been a huge success in generating newspaper and radio coverage, changing cooking habits and increasing use of apple products by restaurants, schools and other institutions.

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Publicity How To Newspapers Radio 40

Sword and the Script

OCTOBER 22, 2016

In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

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Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Weave media placements earned with a case study for blog posts. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

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Content Marketing Publicity Marketing Television 60

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. Local Newspapers or Online Publications. To validate what you are saying, make sure to use third-party evidence. What Writers Know.

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Writing How To Local Examples 52

MaccaPR

FEBRUARY 23, 2016

If you look at the PRSA archive of case studies , you can find tons of great examples of campaigns that succeeded in proving the tangible value of public relations to the C-Suite. See more details in the full case study. Lower risk? Many measurement tools are at our disposal. I like to say, what you measure, you achieve.

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Storytelling Corporate Case Study Measurement 48

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.

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Blogging Marketing SEO Content Marketing 60

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

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Sword and the Script

OCTOBER 10, 2023

Be specific and relevant with B2B content Respondents were asked what approach B2B marketing can take to build trust; here are the top responses: 42% said provide case studies; 35% said provide current, actionable data; 35% said provide access to experts; and 29% said create messages and content that solve their specific problems.

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B2B Case Study Survey Content Marketing 135

Communications Conversations

JULY 20, 2015

I read the newspaper. I do love the case study posts and their prediction posts (even though I frequently disagree with them). Like many of you, I read a decent amount during the day. I read emails. I read news sites. And I read blogs. I use Feedly to aggregate all the blogs I read. And social media blogs.

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Social Media Blogging How To Media 60

David PR Group

MAY 7, 2015

Meanwhile, the university newspaper wrote a story about the embezzlement and mentioned that the young man was questioned by police. The young man has a communications crisis on his hands, and it is nothing like any of the classic case studies covered in a PR course syllabus. Be as transparent as possible.

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Crisis Management Crisis Reputation Case Study 40

Sword and the Script

MAY 9, 2017

See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . The following Sunday, with a full week of the circus performances to go, Ringling Brothers, graced the front page of the largest regional newspaper serving the dense suburbs of Fredericksburg and Northern Virginia. 6) Media gets in Free.

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Publicity Radio Crisis Crisis Communications 86

Stuart Bruce

JUNE 24, 2015

Publishing a four language corporate magazine (owned – content marketing) that included generic industry news as well as articles about the company (deliberately including ‘warts and all’ case studies that said what went wrong as well as what went right).

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Advertising Advertising Content Marketing Case Study 60

Solo PR Pro

FEBRUARY 11, 2016

Highlighting case studies, survey results or new research. Image Credits: “Stack of Newspapers with Mouse” image courtesy of hywards at FreeDigitalPhotos.net. Bylined articles can take many forms such as: Providing information and advice for solving a problem. (“How Lessons learned”).

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How To Guidelines Pitching Writing 40

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Our most popular answer from respondents was to use long-form, report style content to execute link building campaigns.

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Infographics Data Blogging Mobile 160

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. The more “real” work you can show, the better.

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Pinterest Writing Interviews Social Media 52

Flatiron Communications

APRIL 23, 2015

They did, and soon thereafter, the newspaper of record trumpeted on its front page above the fold (this was pre-digital) the revelation that set BP off on its transformational, case-studied journey.

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Tourism Corporate Case Study Television 28

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How To 57

How To Instagram Social Media LinkedIn 57