Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 98

Meeting Writing Pitching Case Study 98

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. We get together every other month to discuss trends, professional development and case studies. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!).

Social Media 157

Social Media Media LinkedIn Tourism 157

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

OCTOBER 20, 2015

Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? If you enjoyed this post, you might also like: Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Solo PR Pro

FEBRUARY 11, 2016

Highlighting case studies, survey results or new research. However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Perfecting the pitch. Sending a good quality pitch to the wrong target. (“Opinion”). Lessons learned”). Next steps.

How To 40

How To Guidelines Pitching Writing 40

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Favorite a user’s tweet. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

OCTOBER 10, 2023

Other reasons that sow distrust in marketing content include: 33% said content with dated or often-repeated information; 29% said content that leads with a sales pitch; 26% said continued targeting with ads for the same brand’s product after purchase (or decision not to buy); and 22% said phone calls after filling out a form to receive content.

B2B 139

B2B Case Study Survey Content Marketing 139

Sword and the Script

MAY 9, 2017

See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The PR Stunt that Saved Batman for Generations. The Tao of Hip Hop’s PR Revival. 6) Media gets in Free. The story was glowing.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Favorite a user’s tweet. Retweet a user.

How To 57

How To Instagram Social Media LinkedIn 57