Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will.

Training 370

Training Media Training Reputation Crisis Communications 370

Wadds Inc.

JANUARY 22, 2023

There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. Making the shift from practitioner to part time researcher has been the most challenging - but rewarding - aspect of the first year of PhD studies.

Publicity 122

Publicity Case Study Study Ethics 122

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Industry participation Get actively involved with the B2B tech community. Crisis communication plan Be ready for the unexpected. Data Whenever possible, back all declarations with hard-hitting data.

B2B 78

B2B Strategy Communications Case Study 78

Melissa Agnes

AUGUST 4, 2014

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean?

Viral 254

Viral Crisis Case Study Reputation 254

Melissa Agnes

JANUARY 11, 2015

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Learn more about Agnes + Day, The Crisis Intelligence Firm. Subscribe via email.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Melissa Agnes

OCTOBER 28, 2014

Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. The rules of crisis management and crisis preparedness apply here. CanadaStrong, never defeated.

Case Study 216

Case Study Crisis Government Crisis Management 216

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. This is the power of social media for crisis prevention and preparedness.

Healthcare 238

Healthcare Social Media Media Case Study 238

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. What is Agile Marketing Again? Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Stephen Waddington

FEBRUARY 15, 2022

A recent case study highlights the issue. In Reputation Management: The Future of Corporate Communications and Public Relations Langham asserts that all marketing services including communications practice have naturally been divided into two parts. Each has its own set of stakeholders and objectives.

Trends 157

Trends Publicity Marketing Case Study 157

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

Communications 121

Communications Case Study Training Reputation 121

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. We’re now in another huge leap in technology with artificial intelligence.

Social Media 130

Social Media Measurement Tools Data 130

Melissa Agnes

AUGUST 5, 2014

A week or so before the campaign goes live, quickly take a look at what’s going on within your community, industry and the world at large. Case Studies Crisis Prevention' Step 3: Conduct another quick risk assessment before the campaign goes live. Let me leave you with this last question: Are you smart?

Marketing 228

Marketing Case Study Airlines Course 228

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. ” Then (!),

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. A Case Study. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Fuel

SEPTEMBER 16, 2020

You can share relevant company information with them like product launches, events in their communities, and important updates. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. You can do it yourself for free.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Brand Branding Interviews 148

Communications Conversations

MARCH 25, 2020

Until, that is, Blue Cross Blue Shield of Minnesota, came up with the best piece of content marketing I’ve seen yet during the COVID-19 crisis. Any good social media effort also needs solid community management. It all just seems kinda forced. But BCBSMN didn’t stop there. For all of us here in Minnesota.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Wadds Inc.

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Stephen Waddington

FEBRUARY 10, 2019

It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. The book includes contributors and case studies from thinkers and doers including the AI panel that I chair on behalf of the CIPR. ??

Viral 68

Viral Journalism Analytics Case Study 68

Shift Communications

JULY 28, 2017

s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue. And this time, he’s putting all of his force behind it by taking ownership of the crisis himself. Despite G.W.’s

Case Study 92

Case Study Crisis Study Strategy 92

Prohibition

AUGUST 1, 2023

By sharing visually appealing content , such as delicious plant-based recipes, behind-the-scenes glimpses, and success stories, brands can build a loyal following and create a sense of community. Social media also allows brands to monitor conversations, address customer feedback, and collaborate with influencers to amplify their reach.

Brand 62

Brand Branding Ethics Storytelling 62

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Little did we know we’d be in that place for more than a year.

Media 106

Media SEO Analytics Analysis 106

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. Nuclear Regulatory Commission guidelines on risk communication suggest prioritizing audiences based on vulnerability. In that case the most trusted source was health care providers.

Chemicals 52

Chemicals Brand Branding Survey 52

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I was approached to give a talk about influencer marketing in a crisis and PR situation by the conference organizers. This was a quick trip for me, but one I was very excited to make. My response?

Education 44

Education Social Media Trends Media 44

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. They built a strong community and presence on their social media channels. The brand literally was ALWAYS on the leading edge of doing something creative and innovative in the community. Will you be online?

Course 63

Course Case Study Social Media Crisis Communications 63

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. The 5 Step Guide To Using Social Media in Crisis Management. I think I’ll start a crisis campaign today!” In this guest post for Jeff Bullas , Adele Halsall explores how using social media well can boost your brand in a crisis.

SMB 77

SMB Case Study Social Media Nonprofit 77

Karen Freberg

JULY 3, 2021

The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then! Realize that the brands and people you associate with do align with your own brand, and once there is an issue, there could be a personal branding crisis at your front door.

Analysis 80

Analysis Case Study Brand Branding 80

Karen Freberg

MARCH 11, 2020

That’s where having experience in crisis communication comes into play. and the #SMprofs group has been active in making sure to share resources and updates for the community as well. How do you proactively handle class clients remotely and effectively in a time of crisis? Am I worried? Building your home studio.

Social Media 92

Social Media How To Media Resources 92