Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. A recent case study highlights the issue. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. This is the power of social media for crisis prevention and preparedness.

Healthcare 238

Healthcare Social Media Media Case Study 238

Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. What is Agile Marketing Again? Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Improve internal communications. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

Melissa Agnes

AUGUST 5, 2014

A week or so before the campaign goes live, quickly take a look at what’s going on within your community, industry and the world at large. I’ve provided you with the steps, now it’s up to you to be smart and to make a campaign-specific risk assessment mandatory, whether your marketing and PR team is internal or external.

Marketing 228

Marketing Case Study Airlines Course 228

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I was approached to give a talk about influencer marketing in a crisis and PR situation by the conference organizers. This was a quick trip for me, but one I was very excited to make. My response?

Education 44

Education Social Media Trends Media 44

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Is it isolated in one community or one space or one network? Talking Points. That is a risk. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. That is, the International House of Pancakes, or IHOP. With this particular campaign and case study, it really showed a lot of differences here when it came to taking the news perhaps of this new change for the company on social media.

Social Media 42

Social Media Case Study Media Creativity 42

PR Conversations

JUNE 20, 2015

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. International Air Transport Association global crisis communications summit – 20 points. Buzzing Communities – Richard Millington – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. Investment in its own communities is a key value for the BHM. What’s next?

Financial 98

Financial Agency Publicity Case Study 98

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community. The rate held steady through April until dipping slightly in May.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community. The rate held steady through April until dipping slightly in May.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Deirdre Breakenridge

JANUARY 3, 2018

I want to thank Corina Manea , founder of NutsPR and Chief Community Officer at Spin Sucks, for recommending The Miracle Morning and the Power of Habit. The second area is Deep Knowledge ; an area where you can’t pretend you have knowledge, not just with respect to a crisis but with any pressing situation as a leader.

Crisis 0

Crisis Journalism Hotels Case Study 0

Melissa Agnes

MARCH 28, 2016

Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. A recent example of this was the Ebola crisis of 2014. Side note: This case study is a fascinating story.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training. Element #5: Community. Community: Example. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Rethinking internal and external comms.

Marketing 169

Marketing Employee Content Marketing Training 169