PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111

Brand Branding Instagram Storytelling 111

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back.

Radio 60

Radio Storytelling SEO Engineering 60

Burrelles Fresh Ideas

MAY 21, 2024

This resulting positive reputation, created through authentic and sustained efforts, can translate into increased employee engagement (productivity), customer loyalty, investor confidence and brand equity. Unilever has continued taking proactive steps to address mental health concerns among its workforces.

Employee 97

Employee Pinterest Resources System 97

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Designing workshops and material. Service storytelling We shared everything we learned. Training 35+ teams all over Flanders.

Software 78

Software System Training Enterprise 78

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. BONUS: Catch the Content Marketing Workshop on July 16. This workshop shows you exactly how to start using AI in your content and email programs.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 92

Travel Trends Tourism Transportation 92

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Dates: April 16-19, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Email: ann@WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. Second, I used a variety of examples–case studies of brands bringing the trend to life. My topic: Social media trends. And finally, I tried to offer up some pragmatic advice–i.e.,

Social Media 107

Social Media Trends Case Study Media 107

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Ishmael's Corner

MAY 3, 2015

In preparation for our storytelling workshops , we request that participants complete some light homework. We often ask them what B2B company does a particularly good job in building its brand and public profile. How is the company building a brand that people remember? Take a post on the Panama Canal. No mention of GE.

B2B 60

B2B Brand Branding Storytelling 60

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. When you don’t have dollars, then you should be setting up brand partnerships. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Props to PRSA for a stellar conference.

Conference 109

Conference Internal International Storytelling 109

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m.

Community 148

Community Big Data Media Resources 148

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. My FEEL First research journey continues.

Ethics 177

Ethics Social Media Leadership Interviews 177

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Karen Freberg

JULY 3, 2021

I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete. Here are some suggestions: Take classes at your university on personal branding, social media, and more. Explore unique yet high profile partnerships that match up with your brand.

Analysis 80

Analysis Case Study Brand Branding 80

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

Storytelling 48

Storytelling Film Creativity Journalism 48

MaccaPR

NOVEMBER 24, 2014

Brand engagement. 13 visual storytelling tips and the. Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. Social Media Is the Means to Many Success Metrics. Traffic to your content ships (owned online sites like your website, landing page or blog). Customer loyalty.

Social Media 82

Social Media Media YouTube Film 82

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

The Hoffman Agency

AUGUST 10, 2022

I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. On my very first day, I was astonished by how many emails I received welcoming me to Hoffman! But the truth is, I’m not losing that part of me at all.

Travel 36

Travel Storytelling Meeting Internal 36

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.

Marketing 108

Marketing How To B2B Exercises 108

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. When people in my workshops start sharing their stories, the room comes alive as listeners express some version of “I know what you mean” or “I’ve been there.” Here’s what makes stories so powerful: Stories persuade.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is? PR Influence = Personality + Reputation. The next part is WIRED.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. We have to embrace storytelling across mediums. . The three days I was in LA were: Inspiring.

Education 56

Education Creativity Video Tools 56

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

AUGUST 16, 2016

This was an interactive workshop where the experts broke into 3 zones – Taking the Plunge, New Business/Fees and PR Skills / Client Management- so there was no presentation. Workshop participants moved around the zones to ask the experts questions. Become the Storytelling Hero: Literally!

Conference 40

Conference Crisis Community Crisis Communications 40