ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. “The

Brand 156

Brand Branding How To Employee 156

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Pay attention to anecdotes from managers. Do not rush.

Internal 97

Internal International Employee Leadership 97

Deirdre Breakenridge

DECEMBER 22, 2015

Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. For me, leadership is not about what you say you’re going to do or your process to get there.

Leadership 150

Leadership Twitter Interviews Training 150

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Other key takeaways from October.

Twitter 148

Twitter Brand Branding Retail 148

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. An agency team brings value that is distinct from the background of an internal comms unit.

Leadership 182

Leadership Reputation Internal International 182

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

Blogging 195

Blogging Marketing How To Pitching 195

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Brand and business, company news, customer stories.

Internal 189

Internal International Data Communications 189

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Advertising 189

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

Shift Communications

NOVEMBER 30, 2021

Enter brand narrative. In the competitive and crowded marketplace of 2022 and in a valuation and investment landscape shaped by economic, social and political change, a brand’s narrative story can be a super-power growth accelerator. See brand narrative as a business product. Understand internal application.

Brand 97

Brand Branding Internal International 97

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. Global brands face increasing pressure to take action over racial equality after the death of George Floyd. These issues are not going away.

Internal 100

Internal International Banking Financial 100

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. Do your research.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they support a path to a market leadership position. Support employer branding. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Or do they? It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? .

Measurement 370

Measurement How To Analysis Data 370

Prohibition

MARCH 27, 2020

They provide the perfect opportunity for brands to promote their expertise, discuss key trending industry topics and showcase their personality, unlike any other form of content. This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

PRSay

MAY 13, 2022

Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. That, indeed, happens, but students should be prepared for at least two stints as an intern before they are seriously considered for an entry-level position. John Elsasser is PRSA’s publications director.

Nonprofit 147

Nonprofit Internal International Corporate 147

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Encourage internal authenticity first.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. The agency delivers creative and strategic solutions for leading brands like Nestlé, John Deere, ExxonMobil, Baha Mar, and more.

Agency 156

Agency Communications B2C Creativity 156

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Are there important points they may have failed to address that your brand can? It is key to understand the public conversation.

Communications 194

Communications Brand Branding Crisis Communications 194

PRSay

OCTOBER 27, 2017

12, has witnessed the world move from analog to digital throughout his more than 20-year career in corporate communications, which includes previous roles with PepsiCo, Anheuser-Busch, AB InBev and Fleishman-Hillard, where he led strategic communications for some of the world’s biggest and most recognizable brands. based agencies.

Leadership 114

Leadership Communications Hotels Tourism 114

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands. Others require membership fees. — .

B2B 319

B2B Company SMB Automotive 319

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Couldn’t make it? Hugh Elliott (@HughSElliott) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. When you don’t have dollars, then you should be setting up brand partnerships. What’s on the mind of PR professionals these days? Crunching numbers (data and measurement) was a hot topic as well.

Conference 111

Conference Internal International Storytelling 111