Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Submitted by Nicole Klang, Sigma Beauty. Wale Agboola.

Instagram 114

Instagram Fashion Local Sports 114

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

NewsWhip

JUNE 1, 2022

Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be an asset instead of simply jumping on the bandwagon. respectively.

Brand 78

Brand Branding Instagram Education 78

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. It remains top down command and control.

Brand 157

Brand Branding Travel Crisis 157

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires.

Travel 78

Travel Consumer Strategy Tourism 78

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. What about a local gym owner posting photos of members stretching upside down in their black spandex? Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 93

Marketing Local Crisis Management Internal 93

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Follow and connect with MVPD on social: Facebook.

Crisis 176

Crisis Viral Brand Branding 176

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Food and drink brands are one of the sectors that seem to real nail video content marketing. In fact, almost all of their social posts on Instagram are video. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies.

Social Media 82

Social Media Trends Viral Media 82

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 106

Communications Brand Branding Policies 106

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. In the past, when PR agents wanted to create buzz for a brand, they had to connect that company with a local celebrity.

Brand 114

Brand Branding Reputation LinkedIn 114

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Pinterest 78

Pinterest Comparison Local Instagram 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. The two should also collaborate on brand messaging well in advance of the start of a PR program. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time.

Publicity 334

Publicity Advertising Advertising Leadership 334

Communications Conversations

OCTOBER 6, 2020

In my feed, it’s been national players like Carlos Gil and local folks who aren’t afraid of video like Jenna Redfield. But, my initial reactions can best be summed up this way–based on personal use and potential brand use down the road. Which makes total sense on platforms like Instagram and Snapchat.

LinkedIn 88

LinkedIn Brand Branding Mobile 88

Landis PR

AUGUST 7, 2023

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who need to speak to a local target audience? This makes their recommendations more powerful.

Local 52

Local Instagram Facebook Social Media 52

NewsWhip

NOVEMBER 24, 2021

To get into the spirit of Thanksgiving we decided to look at the kinds of foods that have sparked public interest on the web, Facebook, and Instagram. From people sharing their favorite recipes, innovative and old, to brands debuting limited edition treats, there are numerous options for all types of foodies. .

Instagram 78

Instagram Facebook Local Video 78

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR in High Definition

MARCH 28, 2023

When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector. They have a handy guide which sets out how influencers can promote brands and products online. Relationships are crucial, but they’re only one piece of the overall pie.

How To 62

How To Local B2C Social Media 62

Communications Conversations

MAY 15, 2018

In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). So, given all this, the big question is: Why aren’t more brands using Reddit? Why would I want our brand associated with a social network that looks more like Geocities than Instagram?

Reddit 76

Reddit Brand Branding Web 76

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Leverage the local angle. If it’s feasible, a brand can create a hashtag just for the event.

Hotels 200

Hotels Local Interviews Viral 200

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Economy in Japan looks blunt these days, but it is due to currency fluctuations. of Japan’s population uses LinkedIn.

Marketing 108

Marketing Newspapers Print Local 108

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. To take social media marketing to the next level, brands should go beyond running ads or just posting content on their page.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. To take social media marketing to the next level, brands should go beyond running ads or just posting content on their page.

Local 52

Local Social Media Instagram Community 52

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. GrapeVine a great influencer platform focused on Instagramers. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. Instagram will be used more by several respondents who cited it as the ideal platform to highlight their unique selling propositions. COMMUNITY BUILDING. USP SHOWCASE. In their own survey of U.S.

Marketing 113

Marketing Instagram Media SEO 113

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85