Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

NewsWhip

DECEMBER 7, 2023

In his statement, Cornell mentioned that customers would not “miss a beat of their Black Friday week shopping” even though stores would be closed on Thanksgiving, but it was Black Friday that unfortunately brought forth some negative attention for the brand, after a week of particularly positive coverage.

Brand 78

Brand Branding Retail Viral 78

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Melissa Agnes delivers powerful, thought-provoking keynote presentations that help organizations build brand invincibility. Building an Invincible Brand in an Uncertain World. Click here to learn more. **.

How To 150

How To Crisis Crisis Management Viral 150

Axia PR

JANUARY 8, 2023

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform. The step-by-step guide to creating Instagram Reels for your company.

Instagram 62

Instagram How To Viral Social Media 62

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting? How often do you post them?

Video 153

Video B2B Film Marketing 153

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They’ve built a product, service or brand and now they are ready to be known. Here’s a video I did on this: It doesn’t get any easier than this. Watch this week’s PR Tip here.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. All three are large brands with the resources to come back from a negative situation.

Crisis 180

Crisis Airlines Brand Branding 180

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 63

Social Media Video Viral Brand 63

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. How did Movoto do it? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Flack's Revenge

JULY 12, 2017

Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. We explore how expert newsrooms are supercharging their content with emotion instead.”. These days, many brands are publishers too. News and other info come to us, through newsfeeds and social sharing.

Social Media 120

Social Media How To Media Viral 120

Prohibition

MAY 30, 2023

TikTok can be a very powerful tool for brands. A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. Using influencers to harness the power of TikTok is great for brands of all shapes and sizes, especially within the beauty sector.

Viral 62

Viral Trends Video Community 62

Axia PR

APRIL 12, 2021

Videos and pictures of regular animals or people get chosen, and then they are modified sarcastically and intelligently. Image/Meme advertising is an amazing asset utilized via web-based media, which can be in any structure like a video, text content, a gif picture, and so forth. Memes are a powerful tool for making people laugh.

Marketing 62

Marketing Viral How To Web 62

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. How can you help protect your team and contractors from accidentally stealing content? And what can you do if your brand is affected by this activity?

Social Media 126

Social Media Ethics Trends Viral 126

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

And as smart marketers know, an affectionate nickname is branding gold. A brand nickname is like a viral video. Dunkin’ Donuts clearly knew what it had in the Dunkin’ sobriquet, but the brand did the smart thing in hyping the announcement and tying it to a menu expansion for the future.

How To 101

How To Viral Advertising Advertising 101

Solo PR Pro

MARCH 16, 2021

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. To help you stand out and expand your business, Kami shared insights into how to take the necessary leaps to reach new heights. Brand visibility is key. every single week, at least once. to generate more visibility.

How To 97

How To Social Media Community eBook 97

Buchanan PR

JUNE 30, 2023

As part of this celebration, McDonald’s offered merchandise, a video game and charitable donations. In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 71

Viral Trends Social Media Creativity 71

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. It’s accessible everywhere and transparency is key.

How To 120

How To Marketing YouTube Study 120

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 108

eBook Infographics Pinterest How To 108

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. Choosing how to distribute social media campaigns | 22:59-23:51.

Trends 78

Trends Brand Branding Reddit 78

Scott Public Relations

NOVEMBER 10, 2022

And make a video about them – short, pithy, go for the gut. That’s the kind of communication that goes viral. Forget about protecting your brand, protect your country. Adopt the mode of dress – whether it’s a t-shirt, a hat, a sign, a meme, a video, a song – and make it omnipresent. Get some attitude and some sass.

How To 52

How To Insurance Insurance Ethics 52

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. There are myriad ways in which personas can be leveraged to the advantage of brands.

How To 120

How To Tools Exercises Viral 120

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Or it can come from internal data.

Survey 91

Survey How To Reddit Pitching 91

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. Even just listening for your brand mentions can dig up surprises.

Employee 129

Employee Brand Branding Policies 129

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. Get in contact today to find out how we could help you.

Trends 62

Trends SEO Viral Social Media 62

Konnect Agency

MAY 15, 2020

TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. You will know how the public and competition see you and the point of view they’re coming from.

Brand 273

Brand Branding Consumer Social Media 273

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151