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Improve Your Google Ranking with Search Intent & Optimization

Contently - Strategy

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 144
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What is Technical SEO and How Does It Impact Content Performance?

Contently - Strategy

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 98
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The Importance Of Authorship In Travel Brand Content

The Hoyt Organization

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 52
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How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. 3 ways your brand can level up its SEO strategy. Today that isn’t enough.

SEO 144
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The Benefits of Hiring a Professional for Your Press Release Writing

PR Fuel

About 65% of marketers struggle to create engaging and Google-loved content. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. Marital status.

Writing 105
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Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Sword and the Script

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

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Digital PR and the Google Penguin

The Proactive Report

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. All the hullabaloo about link-bait and great content leads right back to PR.