Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

Prohibition

AUGUST 25, 2022

On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. Top 3 Brands Utilising Virtual Influencer Marketing. Take a look at our round-up below! Instagram implements an array of reel updates. Facebook attempts to keep up with TikTok.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. It will be nice to have a core focus and something I can really grow and cultivate.

Film 160

Film Video Community Social Media 160

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 174

Case Study Healthcare Film Brand 174

5W PR

MARCH 27, 2020

However, there are big differences between influencers, and not just where it concerns the type of audience they have and the brands that they decide to work with. These tend to be celebrities that most people can recognize, including film and music stars. Micro-influencers. Nano-influencers.

Film 97

Film Viral Social Media Strategy 97

Mark My Words

MAY 20, 2020

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski. That’s Meghan’s world. “He

Film 60

Film Local Training Community 60

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. It’s how Prowly Magazine was born - our educational community. She’s mum of a two-year old, and a kiteboarding, filming and digital enthusiast.

Tools 112

Tools Education Film Local 112

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Want to learn how to use video for PR?

Video 120

Video Film Content Marketing Strategy 120

Karen Freberg

JANUARY 21, 2018

Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. He shared his experience creating films and videos, and how his role as an influencer has impacted his work and what he is now doing with CNN. All of my students follow his work religiously.

Brand 42

Brand Branding Film Social Media 42

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme. 4evableeda #messiecee #chilis ♬ original sound - ??

Pinterest 78

Pinterest Comparison Local Instagram 78

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? Community-living in harmony with nature (Midjourney V4).

Wikipedia 52

Wikipedia Energy Community Fashion 52

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brand 40

Brand Branding Film Web 40

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. This video very cleverly highlights how tapping into current affairs and a relevant topic can engage a wider audience and successful promote a brand. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging.

Video 54

Video Brand Branding Fashion 54

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. This is a great start, but they didn’t stop there.

B2B 67

B2B Creativity Film Trade Shows 67

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Join our April 29 webinar, “ Film School: How to Use Video for PR !” .

Film 120

Film Content Marketing Analytics Measurement 120

Karen Freberg

APRIL 20, 2019

I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia. This is an industry conference, but it is one that truly brings forth the community and engagement aspect of what it means to be working in social and digital media.

Conference 46

Conference Education Industry Film 46

Karen Freberg

JANUARY 9, 2023

In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). We are doing things on our own with our advisors and team members and the community.

Agency 75

Agency Social Media Community Course 75

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

JULY 11, 2018

In a world where customers want their products to be as personalized as possible – Walkers – a UK snack brand allowed individuals to take part in a nationwide vote to either eliminate older flavors of chip in favor of new ones or save the old flavor. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Action PR

DECEMBER 16, 2019

To mark this partnership, we developed, directed and filmed a video showcasing the successful partnership though the words of Bannatyne National Operations Manager Adrian Worsley and Senior Gympass Director and Head of Partnerships, Eamon Lloyd. Bringing brands together is our speciality!

Sports 52

Sports Film Local Exercises 52

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy.

LinkedIn 62

LinkedIn Video Social Media Film 62

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts! Brand engagement. But what do these numbers mean for your organization? Sales leads.

Social Media 82

Social Media Media YouTube Film 82

Prohibition

JULY 5, 2019

In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers.

Print 54

Print Film Instagram Creativity 54

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. And then, anything else that may come up along the way.

Sports 113

Sports Travel Television Agency 113

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Film Industry Viral 85

Waxing UnLyrical

JANUARY 27, 2014

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . 5 Mistakes Business Owners Make When Building Brand Loyalty. Sunday will be Groundhog Day here in the U.S.

Film 78

Film Resources Internal International 78

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. “SXSW is one of the most effective channels for promoting your business to professionals.”. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Incorporate branding in the first three seconds. Introducing your brand as the solution. It’s all a matter of what best suits your brand.

Video 58

Video Instagram YouTube Creativity 58

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Karen Freberg

SEPTEMBER 13, 2020

Plus, think about it – we have a brand that has KILLED IT during this time with their sales, innovation, and brand presence. Alex’s themed Last Dance class was not filmed in the Peloton NYC studios, but his apartment. Hashtag to build community in class. Were these classes still amazing? 100 percent!!

Education 69

Education Exercises Video Course 69

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Incorporate branding in the first three seconds. Introducing your brand as the solution. It’s all a matter of what best suits your brand.

Video 52

Video Instagram YouTube Creativity 52

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

AUGUST 26, 2011

Professionals who have distinguished themselves through the course of their career, who have done extraordinary things, who have given back to their communities time and time again… and who you might never get to know if you continue to live squarely at the center of the social media bubble. , she’s. Social is great.

Film 91

Film Social Media Policies Community 91