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Creative Brand Events for Spring

5W PR

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.

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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. The biggest story came from a local CBS affiliate, but more than 100 articles were published to the tune of almost half a million engagements.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

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5 Tips for Producing Video Content During Social Distancing

PRSay

You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. Poor quality lessens the chance of engagement and will not reflect well on you as a leader or on your brand. Many brands are refocusing their energies and their communications on COVID-19 responses.

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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel studied wine for two years.

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The sit-down restaurant chains making headlines in 2023

NewsWhip

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

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Booking a PR tool to ride

Stephen Waddington

It’s how we won over the local market. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. It’s how Prowly Magazine was born - our educational community.

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