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Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 132
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3 interesting things CMOs revealed about marketing talent in this survey

Sword and the Script

The CMO Survey polled 292 marketing leaders and asked this question. Rounding out the top five answers were the following: 17% would invest in hiring and talent development; 10% would invest in more digital ads; 8% would invest in brand building; 7% would invest in AI or automation; and 5% would invest paid media.

Survey 103
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The rise of virtual influencers and their impact on brand marketing strategies

Agility PR Solutions

According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on social media platforms. These computer-generated characters act like real influencers for social media marketing.

Strategy 106
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Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 127
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Social media marketing trends to watch in 2022

Agility PR Solutions

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

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Keeping Social Media Content Fresh

5W PR

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.