Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 122

Survey Brand Branding Analysis 122

Agility PR Solutions

OCTOBER 23, 2023

Customer feedback surveys are invaluable tools for businesses seeking to understand their customers’ experiences and preferences. However, to harness the full potential of these surveys, it’s crucial to follow best practices and utilize effective templates.

Survey 105

Survey Data Tools Brand 105

Agility PR Solutions

NOVEMBER 12, 2023

In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer and 86 percent will pay more for a great […] The post 4 steps to conducting and analyzing B2B customer satisfaction surveys appeared first on Agility PR Solutions.

B2B 110

B2B Survey B2C Company 110

Agility PR Solutions

JUNE 29, 2023

Being a patriotic brand in 2023 isn’t as simple and straightforward as back in the baseball and apple pie days—different groups have varying and conflicting interpretations of what represents patriotism amid the divisiveness.

Survey 78

Survey Company Brand Branding 78

Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

Survey 94

Survey Consumer Retail Meeting 94

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? ” So what’s a brand to do? As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 125

Twitter Survey Journalism Social Media 125

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 153

Consumer Brand Branding Marketing 153

Sword and the Script

MAY 16, 2020

a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Try our services. 2) Volume of PR pitches received.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Brands taking stands on political or social issues.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. 28% said brand building.

Survey 149

Survey Marketing B2B Comparison 149

Agility PR Solutions

OCTOBER 3, 2022

At the heart of these experiments is customer experience—and one of the best ways to mine these insights is through surveys. Doing so gives better business value to your supporters in terms of relevance and brand in terms of conversions. However, […].

Survey 86

Survey How To Brand Branding 86

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 134

Government Survey Ethics Media 134

OnePitch

MARCH 15, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.

Pitching 84

Pitching Survey Company How To 84

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 102

Storytelling Brand Branding Consumer 102

Agility PR Solutions

JANUARY 21, 2024

Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of more than 2,000 global consumers on how they engage with brand communications also (..)

Google 100

Google Brand Branding Survey 100

Agility PR Solutions

NOVEMBER 7, 2022

It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. New survey IDs marketers’ nightmares appeared first on Agility PR Solutions. The unrelenting demands for ROI, profits, and ongoing competition, capped with work-from-home ultimatums, are just a […].

Survey 78

Survey Marketing Brand Branding 78

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Brand Branding 148

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Brand Branding Enterprise 147

Agility PR Solutions

DECEMBER 10, 2023

Most employees say no appeared first on Agility PR Solutions.

Employee 100

Employee Survey Company Brand 100

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. Here is what our survey of 1,000 employed U.S. The corporate leadership opportunity right now is big.

Survey 60

Survey How To Storytelling Corporate 60

Agility PR Solutions

SEPTEMBER 12, 2018

Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. These surveys were necessary for businesses to obtain pertinent customer experience information, but the attempt to carry out the survey was often met with an uninterested or annoyed recipient.

Survey 60

Survey Consumer Brand Branding 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

Business Wire

FEBRUARY 1, 2022

workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. What caused “The Great Resignation” of 2021? million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S.

Blogging 292

Blogging Conference Survey Employee 292

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 116

Brand Branding Nonprofit Government 116

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 4) Do employees trust their brand?

Survey 96

Survey B2B Marketing Trade Shows 96

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. When a reputation crisis hits your company, you must take action to rebuild your public image.

Reputation 210

Reputation Crisis Brand Branding 210

Communications Conversations

DECEMBER 15, 2022

However, a recent Morning Consult survey paints a bit different picture. One of the headlines of the survey is that Gen Z expects CEOs to speak out on political, social and cultural issues. It doesn’t mean it’s the right decision for every brand every time. ” So yeah, that makes sense to me.

Survey 87

Survey Leadership Trends Report 87

Agility PR Solutions

AUGUST 25, 2022

The survey, carried out by Opinium this summer, found: More than two-thirds […]. The post Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation appeared first on Agility PR Solutions.

Reputation 157

Reputation Writing Brand Branding 157

Agility PR Solutions

JUNE 29, 2022

The post New survey examines evolving consumer texting behaviors and preferences appeared first on Agility PR Solutions. New research from text marketing platform EZ Texting affirms that text is a highly versatile business tool that powers […].

Survey 78

Survey Consumer Tools Marketing 78

Agility PR Solutions

APRIL 10, 2023

Investment bank Piper Sandler Companies has been surveying teens about discretionary spending trends and brand preferences for many years, and has now released its 45th semi-annual Taking Stock with Teens survey, in partnership with global high-school-student network DECA, receiving input from 5,690 teens across 47 U.S.

Trends 78

Trends Brand Branding Banking 78

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago. appeared first on Agility PR Solutions.

Study 156

Study Brand Branding Survey 156

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey. 3 Reasons to take the Survey.

Survey 85

Survey Public Affairs Corporate Trends 85

Agility PR Solutions

SEPTEMBER 28, 2021

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys.

Brand 163

Brand Branding Financial Survey 163

Agility PR Solutions

OCTOBER 3, 2021

The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. Conducted by Dynata, the survey of more than 1,000 U.S.

Brand 156

Brand Branding Software Survey 156