ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

Brand 88

Brand Branding How To Guidelines 88

PR News

OCTOBER 11, 2017

As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued.

Guidelines 75

Guidelines Social Media Media Blogging 75

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

Social Media 88

Social Media How To Media Guidelines 88

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

Social Media 62

Social Media Trends Pinterest Guidelines 62

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. These partnerships are used to promote brands and their products across all markets and industries. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. This has come about after the channel recently came under fire due to its content moderation, fuelling this community guidelines update.

Instagram 62

Instagram Social Media Twitter Media 62

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Brand 284

Brand Branding Small Business Retail 284

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

5W PR

OCTOBER 29, 2018

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift. But it doesn’t have to be.

Social Media 89

Social Media Media Privacy Guidelines 89

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Also recommended?

Social Media 120

Social Media Media Comparison Guidelines 120

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Mark My Words

MARCH 10, 2023

The BBC , which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for news staff, has been put under pressure by Conservative ministers to make an example of Lineker. Does he stay true to the Lineker brand?

Social Media 60

Social Media Policies Government Media 60

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Content Marketing Social Media 2015 social media'

Social Media 165

Social Media Media Guidelines Study 165

Prohibition

MARCH 10, 2021

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. As social media advertising continues to grow, it also continues to evolve. Facebook gives brands more control over ad placements.

Advertising 62

Advertising Advertising Social Media Media 62

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance!

Financial 52

Financial Social Media Banking Media 52

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. Many marketers wonder how they can make content that’s unique and ownable to their brand. But in 2022, it’s not just one- to-many social media, it’s many -to-many.

Social Media 62

Social Media Marketing Media Instagram 62

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort. Humanize it.

B2B 102

B2B Twitter Brand Branding 102

Prohibition

JANUARY 29, 2020

If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re not so influencer savvy you might need some guidance on what exactly influencer marketing is and how to spot it. In simple terms, it’s getting an advocate to shout about your brand rather than doing so yourself.

Social Media 62

Social Media Marketing Media Guidelines 62

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . TikTok is a powerful brand marketing platform.

B2B 310

B2B Video Creativity Social Media 310

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry.

Brand 125

Brand Branding Guidelines Creativity 125

5W PR

JANUARY 28, 2019

These days, it seems like social media is standing in as an assignment editor for many different media outlets. But, does that mean the rules for contacting media sources on social media have shifted? In most cases, you probably should not introduce yourself to a journalist over social media.

Social Media 68

Social Media Media Guidelines Study 68

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 28, 2020

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases. There are plenty of essential elements to how a brand represents itself in front of its audience.

Publicity 158

Publicity Guidelines How To Social Media 158

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. PR and Media Relations Statistics. Earned Media Poised for New Prominence ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Leverage AI for ideation Use AI to brainstorm ideas for content topics, social media assets and headlines. Don’t neglect brand guidelines. Don’ts: Don’t solely rely on AI.

Guidelines 62

Guidelines B2C Tools Creativity 62