The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Whitepapers.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Whitepapers.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets.

Digital PR 113

Digital PR System Infographics Banking 113

5W PR

MAY 25, 2023

Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online. After all, responding to fake news about a brand online requires a proactive and strategic approach. Using Fact-Checking Resources There are many resources available online for fact-checking information.

Brand 88

Brand Branding Crisis Communications Reputation 88

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. This, of course, requires you first to create a resource that is worthy of pitching.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. If you want a page to include your resource, include a compelling reason.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Especially when you’re talking about marketing and digital PR. It seems like brands are already connecting the dots in terms of budget. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Cision

SEPTEMBER 5, 2017

Here are seven tips on auditing your earned media strategy and getting the most out of your resources. The scope and direction of your efforts and resources will change based on your goals. People are not interested in hearing how great your brand is. Decide on The Resources You Will Use. Identify Goals and Objectives.

Strategy 244

Strategy How To Media Measurement 244

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

MARCH 19, 2015

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. Isn’t that what a brand is all about – helping your business stick in the mind of your audience?

Reputation 100

Reputation Brand Branding YouTube 100

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Norton's Notes

JULY 17, 2014

The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. However, I have read numerous articles that online public relations or digital PR is now dead. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Digital PR Blogging content marketing Social Media' Until last week, I was a staunch supporter of iStockPhoto.com. Depending on how many credits I purchased at a time, it would run from $1.59 Not too bad. Picky, picky.)

Pinterest 202

Pinterest Content Marketing Resources Software 202

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. How: Setting up DMARC can be tricky, but several resources can help you with this. TL:DR Summary Don’t have time for the full article?

Google 133

Google Guidelines SEO Reputation 133

Buzzstream

JANUARY 24, 2024

Although there is some overlap here, we can categorize link insertion into three buckets: within an article, within a list or roundup post, and within a resource list. Lastly, a resource list link insertion, where you recommend adding a link to an existing list. Thanks for putting together such an excellent resource for [Topic users].

SEO 62

SEO How To Resources Pitching 62

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […].

Crisis 60

Crisis Resources Digital PR Reputation 60

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Good research offers them the insights they need, but don’t have the resources to find themselves. Next you need resources to conduct the research. Get the Digital PR Tips newsletter every Monday.

B2B 100

B2B Infographics B2C Case Study 100

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. And you can do that. Follow me on Twitter.

Facebook 100

Facebook Video Privacy Digital PR 100

Rock the Status Quo

NOVEMBER 19, 2014

I think I do pretty good with the resources I have, for an indie. If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. If I did a better job of creating content, it could be even better! A business with more support could do far, FAR better.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources. Get more Digital PR Tips in your inbox every week. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) Regular posts can build up very nice visibility for them, lending credibility and influence to the brand they represent. And it’s a GREAT example of today’s digital PR! Digital PR' One caveat – MAKE SURE it actually is their voice. Interview them and share THEIR opinions, not yours.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you have a team of 2 people or 30, these metrics will help you stay aligned with your goals and find ways to improve your digital PR team. Here are 10 metrics every PR pro should measure: 1. It is no longer enough to measure “reach” or pitch volume alone as digital PR professionals have done in the past.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations.

Media 120

Media Viral Newspapers Digital PR 120

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” There are tools that can help you find the right influencers or you can find an outside resource who can do this for you. Get down and dirty.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. For questions or PR support, contact me via jerry@spinfactory.com.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Proactive Report

FEBRUARY 7, 2016

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Q3: How should brands be setting KPIs? A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Tools depend on needs & resources available.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

5W PR

JUNE 6, 2022

That’s why companies need to keep track of the right journalists and outlets because otherwise, they end up wasting their time and resources. Plenty of companies have started turning their attention to big data in the last few years, with a lot of brands investing in tools to acquire more data, which never seems to be enough.

Trends 88

Trends Data SEO Consumer 88

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40