Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. Should brands hedge their bets? What about for personal interaction and brand building? Trust in social media and journalism are at an all-time low. The reputation hits come from many directions. What comes after social media?

Social Media 174

Social Media Marketing Media Facebook 174

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. WSJ is promoting the article with a Google ad on the brand search for Morningstar.

Brand 100

Brand Branding System Google 100

Rock the Status Quo

OCTOBER 6, 2015

New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR. Watch Pattie’s interview with BNN’s The Street.

Social Media 60

Social Media Brand Branding Media 60

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. use that old PR skill called content analysis. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

SEO 79

SEO Engineering Corporate Web 79

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Your stakeholders may want to build brand awareness.

Construction 62

Construction How To Media Google 62

Buzzstream

NOVEMBER 9, 2020

It’s unclear exactly how these AI developments will impact the digital PR realm, but one thing’s for sure: Authenticity and authority are going to matter more than ever. Keep prioritizing your brand building (including your personal brand) and establishing trust now. For Media Professionals, AI Creates New Beginning .

Writing 62

Writing Pitching Survey Digital PR 62

Lauri Pehar Borsh

JANUARY 12, 2019

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR.

Digital PR 60

Digital PR Brand Branding Media 60

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other. There are many tools available to help research whether something is true or not. First, consider the source of the information.

Journalism 52

Journalism Training Consumer Tools 52

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. This platform is more about a visual journal of sorts. For more Digital PR Tips subscribe to our newsletter. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Training Insurance Insurance 52

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Get my Digital PR Tips Newsletter. Follow me on Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Rock the Status Quo

JULY 30, 2015

Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy?

Education 100

Education Social Media Twitter Content Marketing 100

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. A sponsored content twist.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

Prohibition

MARCH 29, 2021

Within the space of 28 days, we’ve seen some major social media updates, witnessed Facebook and the Australian media wage the worlds shortest war and our channels were also graced with the gross combination that was Heinz baked beans on Weetabix – and of course the wildly hilarious responses that brands fired back with.

Social Media 62

Social Media Trends Media Instagram 62

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media 68

Social Media Media Digital PR Facebook 68

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media 60

Social Media Media Digital PR Facebook 60

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X So quite a line up. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you leverage all-important earned media in trusted, credible industry journals and news websites – and provide a solid springboard for your technology to become known and perceived as a leader and a preferred partner in the industry. 4) We don’t need PR, because the automakers base their purchase decisions solely on price.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Thus, nofollow links can provide direct traffic and general brand awareness. None were related to BuzzStream, digital PR, or link building.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Lauri Pehar Borsh

AUGUST 12, 2017

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

Brand 68

Brand Branding Media Small Business 68

Norton's Notes

MAY 14, 2015

I have argued in my digital PR lectures at Leeds Beckett University that SEO is harming the PR industry up here in the north. I have noticed several SEO firms, hiring PR executives and some attempting to poach our staff, and paying them big salaries to join their teams and help them develop their in-house PR abilities.

SEO 28

SEO Agency Engineering Journalism 28

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60