Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? A: It’s SO HARD to stand out.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. “you and brand X”). “you and brand X”).

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” The takeaway here is that prospects respond better to brands that set out to inform rather than sell.

Leadership 135

Leadership B2B Study Survey 135

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 144

Google Engineering SEO Writing 144

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? At a minimum, your plan should include: Brand personas. Who are you trying to reach with your content? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on?

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. Content, in general, is a siren song that attracts people to you.

Writing 217

Writing Content Marketing Blogging Meeting 217

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. The possibilities for online brand building seem almost endless.

Digital PR 76

Digital PR Print Construction Television 76

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Brand Visibility. Brand Visibility. Building a Brand With Press Releases.

SEO 52

SEO Engineering Web Trade Shows 52

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For reference, the median DR in our analysis was 74.

Analysis 90

Analysis SEO Guidelines Google 90

Contently - Strategy

MARCH 30, 2022

They’re a quick reference sales enablement tool that reps can use when talking or preparing to talk to prospective customers. They help sales understand how their company positions itself, and how it compares to the market in critical areas buyers care about, such as performance, value, and price. What are battlecards?

Data 137

Data Comparison Case Study Marketing 137

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Provide Accessible Visuals Alt text and video captions are crucial for making visual content accessible. Be clear and concise. Break your text into sections.

Social Media 93

Social Media Media Video SEO 93

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.

Video 120

Video Film Content Marketing Strategy 120

Cision

SEPTEMBER 21, 2016

To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. Share her content. Writing Press Releases. Content Creation. Write a few articles a week and schedule them in advance. their value.

Marketing 120

Marketing Comparison eBook Social Media 120

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. ” I realize I’m not contributing to the content marketing vortex. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Brands want to show off. To the tune of 3.65

Brand 60

Brand Branding Product Launch Video 60

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. Content edits provide the opportunity to add new or more pertinent content that maybe didn't exist or wasn't included during the initial draft.

SEO 52

SEO Google Engineering eBook 52

wiredPRworks

NOVEMBER 23, 2021

Always, always, always connect with a thank you to someone who mentions or refers your business. Thanksgiving is a great time to think big and write a personal note to authors, influencers, thought leaders, and yes, your mom and dad for the good things in your life. Use Google Alerts to track where your name shows up.

How To 52

How To LinkedIn Local Social Media 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. How can you add value to them? ” But if you can use Microsoft Word, you can blog.

Community 120

Community Mobile Blogging Publicity 120

Flack's Revenge

DECEMBER 5, 2017

Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., If you write too much text, if you don’t get straight to the point you give them fake flattery and they just roll their eyes immediately. in the main navigation or footer areas).

Google 71

Google SEO Tools Pitching 71

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Priscilla is the marketing coordinator for Critical Mention. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

The Hoffman Agency

JUNE 4, 2019

And public relations agencies have been forced to rethink the way they work with their partners and clients to help them find the best way to generate and proliferate their content. So how can a company create a media buzz without journalists writing it for them? By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another.

B2B 60

B2B Blogging How To Media 60

ReimaginePR

APRIL 30, 2016

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. You need a Content Marketing Plan. Write them down.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic. “ I work as the content editor for xxx, an addiction treatment facility based in xxx.

SEO 100

SEO Pitching Small Business Agency 100