PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. “The

Brand 156

Brand Branding How To Employee 156

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Support employer branding. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Seize the stage at conferences. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? You could also use your conference to introduce new products or offerings.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. Thought leadership events, too, can support an expert positioning. PR gives brand advocates a voice. PR promotes brand values. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Top Ad Tech Conferences For PR Exposure. Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Choose wisely. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Put on a conference or panel event. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Your LinkedIn profile is representative of your brand. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But the way executives communicate and the channels they use are always evolving.

Trends 116

Trends Communications Conference Leadership 116

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. Savvy event producers have put all the technology tools in place to approximate a live conference experience.

Conference 310

Conference Trade Shows Technology Video 310

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Executive Thought Leadership. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 30, 2021

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. and chaired Counselor Academy’s 2021 conference. Tell the truth. Know who you are.”.

Agency 86

Agency Leadership Conference Groups 86

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. When you don’t have dollars, then you should be setting up brand partnerships. Props to PRSA for a stellar conference.

Conference 98

Conference Internal International Storytelling 98

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Mark My Words

OCTOBER 11, 2021

trampled on convention, political correctness and expectation with reckless abandon at the Conservative Party conference this week. For most, cycling through a rolodex of staff party jokes would not be the immediate protocol for a major leadership convention. He is building a brand and cult bigger than the Tory party itself.

Leadership 78

Leadership Policies System Conference 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program. Check out this piece on various ways PR can support thought leadership programs. . These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Adam Silver Press Conference. LinkedIn Enters in China.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

Conference 173

Conference Leadership Sports Policies 173

5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I Turning Airbnb into a global brand. How much did the brand grow?

Conference 103

Conference Creativity Internal International 103

ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. ” Clubhouse can drive PR thought leadership potential for PR. It’s like podcasting and live conferences had a baby. Its pedigree, too, generated buzz.

Leadership 321

Leadership Conference Sports Meeting 321

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. .

How To 232

How To Conference B2B Advertising 232

Stern + Associates

OCTOBER 4, 2023

Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is that by cultivating thought leadership and getting more PR results for it, leads and business growth will follow.

Conference 91

Conference Leadership Journalism Measurement 91

PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. According to Aria Finger , most sweeping generalizations about young people are wrong.

Conference 142

Conference Nonprofit Energy Mobile 142

5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming.

Conference 78

Conference Nonprofit Education Healthcare 78

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. Brand America. Let’s hope good old American inventiveness and business leadership will help us rebound in 2021. presidential election. The PR Best.

Healthcare 379

Healthcare Reputation Mobile Conference 379

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition. PR efforts can directly target investment publications and conferences.

Company 78

Company Product Launch Resources Employee 78