Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

Cision

SEPTEMBER 1, 2016

Here are four of the most valuable tips we can learn from communicators in Africa. Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs.

Local 216

Local Government Community Corporate 216

Prohibition

AUGUST 13, 2019

Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability. Build a dedicated University community.

Education 48

Education Social Media Media Community 48

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 162

How To Employee Leadership Nonprofit 162

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

OCTOBER 1, 2021

We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. Knowing these details can help in the development of communication strategies and tactics. The Peruvian community is characterized by being cordial, friendly and talkative.

How To 167

How To Community Analysis Local 167

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Aside from collaborating with like-minded organizations, partner with influencers.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Victorious PR

DECEMBER 8, 2022

So that’s where the education piece comes in. Public relations firms can create educational campaigns that target specific audiences on the technology of cryptocurrency. Strong Brand and Identity. But as we always say, as an initial entrepreneur, you must make a buzz for both yourself and your company or brand.

Real Estate 52

Real Estate Education Advertising Advertising 52

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar.

Communications 171

Communications Training Education System 171

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We took this as a signal that the PR business needed some solid education.

Tools 112

Tools Education Film Local 112

Landis PR

OCTOBER 11, 2021

Are you hoping to drive brand/company awareness? There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Education Campus and classroom education is going to be different with social distancing measures in place.

Crisis 78

Crisis Agency Enterprise Local 78

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. The community shapes how we make decisions to interact and engage.

Local 227

Local Energy Agency Policies 227

Cision

JUNE 9, 2016

Will it educate the audience? You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.

Pitching 120

Pitching How To Brand Branding 120

Landis PR

APRIL 29, 2024

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. For us, communications is the world’s most powerful tool for change. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Here, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

PR Fuel

OCTOBER 5, 2020

Most small businesses use social media and email marketing to help drive interest in their brand. Small business marketing relies on a defined brand and making sure people understand it. How you tell the story of your brand is important. Make your brand story something people can remember. Engage With Your Community.

Small Business 52

Small Business Marketing Local Community 52

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Internal 138

Internal International Communications Strategy 138

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. Community engagement. Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Karen Freberg

DECEMBER 4, 2017

This is a great walkthrough, but how could educators use this for their own page, classes, and consulting projects? Here are a few ideas to consider I came up with: Personal branding for live and regular videos. As Peg mentioned in her post, you can create your own logo with your name on it for your videos along with live stickers.

Education 42

Education Facebook Video Social Media 42

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. People you’d know would get hired there. You’d run into the PR team at networking events. They succeeded.

Software 141

Software Survey Pitching Local 141

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication.

Local 120

Local Radio Community Tools 120

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. Check Yourself Before Communicating a DEI initiative. Whatever you share will be a lasting reflection of the brand.

Employee 78

Employee Leadership Consumer Internal 78

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

SEO 120

SEO Creativity Mobile Journalism 120