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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

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Why Instagram is the new social media “home base” for brands

Communications Conversations

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. First, just look at Instagram’s recent numbers. Instagram just surpassed 1 billion users. business now use Instagram. business now use Instagram. 71% of U.S.

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Social media updates: Instagram add comments to stories, Meta ads opt-out option and X follower ads removed  

Prohibition

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. Instagram add comments to stories Instagram is once again testing a new update, allowing creators to share fan comments to Instagram stories to continue to engage with them.

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How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. How to Change the Privacy Narrative and Public Perception.

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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

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Getting the Most Out of Instagram

5W PR

alone, what isn’t there for marketers to like about Instagram? Besides its reach, Instagram is a favorite for influencers. It’s also cost-effective and brands pay as little as 20 cents per click. But in addition to these great benefits, there’s also a mother lode of gold beneath the surface on Instagram. Here’s a map.