Solo PR Pro

DECEMBER 1, 2020

PR has the power to help businesses and brands flourish in remarkable ways. These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

Public Relations Sydney

OCTOBER 6, 2014

By releasing your company news to the media and your target audience it helps to inform them of your current activities, highlight your successes and builds brand recognition. The first place to start is to write a company announcement media release. Here are some tips to help you write a great company announcement media release.

Writing 91

Writing Company How To Media 91

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. Amanda Grinavich.

Writing 60

Writing eBook Policies Advertising 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. Further Engages Audiences . Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. The most loveable brands have a purpose that we as consumers love to love. Related read >> How To Write More Clickable Headlines in 3 Easy Steps. The industry?

Blogging 51

Blogging Brand Branding How To 51

Cision

JANUARY 3, 2018

Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. Did people who read your ebook end up buying your product? Challenge #2: Talent Recruitment and Retention. Finding and keeping talented communications professionals is always a challenge. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Nothing creates better PR writers than a rigid writing schedule. Define challenges and opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pick up a Perrier.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Using all-in-one platforms allow you to monitor your brand’s mentions, ensuring you can incorporate social listening into your marketing plan. Timing is everything. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. How to write an effective content edit. Tweaking an old post takes far less time than writing something new. Monitored for large images and videos.

SEO 52

SEO Google Engineering eBook 52

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

JUNE 26, 2019

By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content.

Blogging 92

Blogging Marketing Content Marketing eBook 92

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

PR Fuel

JULY 12, 2020

Communication is a skill that you can never be complacent with if you’re trying to grow your brand. For one, sending online press releases out to major digital publications can build tremendous brand recognition and traffic. People will also trust your brand more when reputable publications write about you.

SEO 69

SEO Engineering Web eBook 69

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Aligning a brand with a celebrity is the oldest type of influence marketing. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Share her content.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty. If a potential customer wants to contact your brand, don’t give them a robot.

Corporate 52

Corporate eBook Tools Data 52

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. a free marketing course). For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. This combination helped them skyrocket their brand overnight.

B2B 120

B2B B2C Facebook Storytelling 120

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. eBook quotes and contributions. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? He believes passionately in the potential of content marketing to build brands, and CMI is filled with insight, advice and how-to guidance from content marketing experts. It helps you stay organized and as an added bonus it encourages you to write a variety of content.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

PR 20/20

JULY 11, 2017

According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Paid Audiences. Earned Audiences.

eBook 43

eBook How To Pinterest Examples 43

Beyond PR

JANUARY 3, 2017

Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52