Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Maria strategically integrated brands like Disney with mom influencers, revolutionizing their marketing approach. Meet Maria Bailey.

Marketing 130

Marketing Consumer Advertising Advertising 130

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Reputation Us

JULY 18, 2023

” When it comes to your company’s brand (i.e., what others say about your company), it’s a valuable and telling exercise to look at your brand through the mirror of your reputation. Is your brand beautifully aligned with your reputation? what you say about your company) and reputation (i.e.,

Reputation 78

Reputation Exercises Groups Leadership 78

Solo PR Pro

FEBRUARY 20, 2024

Below are three strategies that can help you make the transition from agency to solo: Clear Communication : Whether it’s clients, stakeholders, or colleagues, convey your intent with clarity and assurance. Redefine Your Brand : As you shift focus, revisit what your solo brand stands for. Here’s to your new solo symphony!

Agency 96

Agency Exercises Strategy Internal 96

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

AUGUST 28, 2020

Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. Using hashtags to promote events or share news relating to brand, companies can increase the coverage of their shared media. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies.

Ethics 218

Ethics Exercises Energy Corporate 218

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

5W PR

AUGUST 16, 2021

With a following of about 100 million subscribers, he’s worked with brands ranging from Razer to Volvo. . They range from reviewing games to testing them, as well as working with companies and brands in sponsored collaborations. Traffic and Reach. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

Mark My Words

NOVEMBER 18, 2022

Sponsorship is about awareness but it’s an expensive way for a brand to be subliminal background noise. Hosting the World Cup was an enormous soft power exercise for Qatar but it’s turned into a historic PR disaster that has exposed the country’s ugly global reputation. The same goes for Fifa.

Exercises 60

Exercises Reputation Community Consumer 60

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

PR for Anyone

APRIL 9, 2020

This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. The editors can’t know what will happen with the virus four months from now so they need to continue with their planned themes and the overall category of the magazine (i.e.

Media 130

Media Television Exercises Newspapers 130

Reputation Us

JUNE 1, 2023

Casey : Simply put, we define brand and reputation differently. Brand is what you say about your company. Therefore, reputation management is an exercise in listening and being vigilant about factors that may directly impact your company’s reputation. These acts are plaguing homes, schools, and working communities.

Technology 78

Technology Interviews Reputation Crisis 78

Karen Freberg

JANUARY 21, 2018

Look at what Gary Vaynerchuk has done with his Gary brand and most influencers either have a book or are working on one to launch later this year. They understand their community and how being active and presence is crucial. Know what connects with their brand and will be used by others.

Brand 42

Brand Branding Film Social Media 42

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. Community engagement. Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Action PR

MARCH 26, 2020

How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise.

Exercises 52

Exercises Training Local Crisis 52

PRSay

SEPTEMBER 10, 2020

But those with experience know that it’s difficult to balance the needs of investors, employees, customers and communities without compromise — something that seems in short supply in today’s outrage-first environment. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them.

Ethics 136

Ethics Policies Guidelines Employee 136

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

The Proactive Report

JUNE 4, 2018

You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Figure out where best to reach them.

Analytics 127

Analytics Data Exercises Social Media 127

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. The top articles for these publications often covered ways to improve mental health through exercise or facts about depression disproportionately affecting different generations.

Web 68

Web Exercises Employee Viral 68

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. They’re also losing the trust of their community, who feel—whether rightfully or not—that they’ve been cheated and misguided all this time.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. The communication and PR industry is constantly evolving. How can brands keep up? What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. the path forward becomes a manageable exercise that can draw upon best practices proven to deliver results over both the short- and long-term. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Your Brand Is Not What You Sell.

Exercises 82

Exercises Small Business Resources Writing 82

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Here are some of my ideas.

Groups 96

Groups Social Media Ethics Meeting 96

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Solo PR Pro

JUNE 4, 2019

Building a business that’s all yours, where you are the face of the brand? Many co-working spaces have online communities where you can get business leads, learn a new skill, or meet professionals in other sectors with whom you might never otherwise cross paths. It may feel counterintuitive, but schedule time to recharge and exercise.

Exercises 61

Exercises Meeting Groups Community 61

Prakkypedia

JULY 8, 2014

It all addresses the questions: who do you need to communicate to + how? Who’s authorised to speak to community groups and the wider public? Is there a crisis communications plan? Who is notified; who monitors community and media responses; who helps to guide your organisation’s response? Is there a spokesperson policy?

Corporate 107

Corporate Communications Guidelines Policies 107

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Karen Freberg

SEPTEMBER 13, 2020

Plus, think about it – we have a brand that has KILLED IT during this time with their sales, innovation, and brand presence. Break these segments into bite size components where you discuss a concept, break for questions and comments to discuss, integrate an applied exercise, discuss, and move forward to the next segment.

Education 69

Education Exercises Video Course 69