PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

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HMA Public Relations

APRIL 20, 2022

Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.

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Agility PR Solutions

JUNE 30, 2022

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape. The post Where’s the fun?

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NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. .

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Data Brand Branding Twitter 78

ReimaginePR

NOVEMBER 13, 2014

Nothing can hold back people determined to make a difference through the power of story. They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. The 3 Story Components.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Here are some quick takeaways and observations based on experience with storytelling for B2B brands. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. It’s not about you. Tell, don’t sell.

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Brand Branding Storytelling Video 173

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This story has continued into early January following the TikTok that went viral on Dec 17th.

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Flack's Revenge

JULY 28, 2020

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. You know the old sayings: we’re not the main story, our clients are; and cobbler’s kids, no shoes, etc. The post Start Making Sense: Helping Tech Brands tell their Stories appeared first on Flack's Revenge.

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Brand Branding Interviews Video 177

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

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Brand Branding Policies Local 78

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Your audience should be able to connect to and see themselves in your story.

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Brand Branding How To Storytelling 156

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Karly Gomez. Can authenticity be designed after the fact? No surprise there.

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Brand Branding Comparison Storytelling 136

ReimaginePR

JULY 4, 2016

Over the years, I’ve fallen in love with a few particularly great brand stories. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? Sadly, these aren’t the only two problems that I have seen as far as awful brand stories go.

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ImPRessions - Crenshaw Communications

JULY 14, 2017

In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. Is your brand telling its best story? Oreos: old school brand owns modern marketing. ” The ad was almost as talked about as “Serial” and really helped put the brand on the map.

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Brand Branding Storytelling Airlines 136

ReimaginePR

MAY 9, 2017

If you’ve struggled to find your story, this is the workshop for you! She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand! Cost: $20!!!!!!

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Brand Branding Film Television 136

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 The top brand story of 2021, having generated nearly 1.3

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Brand Branding Healthcare Report 88

NewsWhip

SEPTEMBER 16, 2022

One article in particular was able to capture so much public interest that it ended up being the biggest brand story in August, sneaking into the line up as it was published on the last day of the month. . Let’s take a look at what other brands and stories stood out in August.

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Agility PR Solutions

MARCH 18, 2019

The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions.

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Brand Branding How To 112

Communications Conversations

APRIL 10, 2018

Influencers are increasingly using Stories. Top Snapchat influencers are posting twice as much to Instagram Stories as they are to Snapchat. Users are spending more time on Instagram Stories . Instagram Stories has led to people spending more time on Instagram (28 minutes a day, on average). I wonder why.

Instagram 114

Instagram Brand Branding Facebook 114

Communications Conversations

OCTOBER 6, 2020

LinkedIn recently unveiled “Stories” on its platform. What’s more, think about who’s using Stories in your feed so far. I don’t think I’ve seen a single person who works for an agency or corporation post in Stories yet! Who are typically the biggest users of Stories? Personal use.

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LinkedIn Brand Branding Mobile 88

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling' We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Gorgeous ones. Ones that are alluring and honest.

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Brand Branding Storytelling SEO 120

Communications Conversations

SEPTEMBER 26, 2014

After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. Forget about the brand for a moment.

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Storytelling Web Case Study Brand 165

Agility PR Solutions

AUGUST 1, 2018

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users.

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Instagram Brand Branding Social Media 101

Axia PR

AUGUST 31, 2022

Stories that affect more people are more likely to earn media coverage. Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth.

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Brand Branding Media Media Relations 111

Cision

JULY 16, 2015

Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! It’s just being translated into a visual story. What is that story? What imagery encapsulates the brand? Again, this is determined by the brand.

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Instagram Brand Branding Pinterest 120

Agility PR Solutions

NOVEMBER 5, 2020

The post Developing intuition to tell a brand story data can’t appeared first on Agility PR Solutions. Rightly so, we use information to try and make well-informed and smart decisions, grounded in reality. When actually, we are being intoxicated by multiple sources and levels of […].

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Data Brand Branding Google 66

Agility PR Solutions

MAY 16, 2019

Brands and businesses may be paying a hefty price for not properly locking down their messaging. The post Is poor communication diluting your brand story? How to get messaging on track appeared first on Agility PR Solutions.

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Brand Branding Communications How To 99

The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. Behind every cutting-edge technology company are humans — and human stories. What’s yours? The talent pool for a field like semiconductors is not huge.

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Brand Branding System Technology 36

ReimaginePR

JULY 4, 2015

Here’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.

Film 120

Film Brand Branding Enterprise 120

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?

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Measurement How To Retail Analysis 334

Stern + Associates

JULY 6, 2017

What’s your brand story? It all starts with having a thought to share – a brand. The post How to Discover Your Brand Story and Stand Out appeared first on Stern Strategy Group. Positioning yourself or your company as a thought leader takes more than elbow grease.

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Brand Branding How To Groups 80

Cision

JUNE 9, 2016

My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. If you want earned media, you need to have a newsworthy story to tell. . I like to use the three E’s to determine if a story is newsworthy: Will it entertain the audience? Now, that is a story. Remember, this isn’t advertising.

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Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

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Strategy Communications Reputation Measurement 370

Awario

FEBRUARY 25, 2021

In this blog post, we go through the history of the mascot, how M&M's uses it in advertising and social media strategy and how much buzz it generates online.

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Advertising Advertising Brand Branding 114

Ronn Torossian

JANUARY 10, 2022

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on. Why do consumers buy what they choose to buy? What drives those decisions?

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Brand Branding Consumer Communications 447

Communications Conversations

JUNE 5, 2018

Instagram is now all about “stories.” ” Consider the stats: By last count, Instagram Stories now has 300 million daily active users. This gives brands the ability to drive traffic to owned web properties and sites. So, why haven’t brands been more actively using Stories so far?

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Instagram Brand Branding Reddit 68

Beyond PR

FEBRUARY 21, 2017

The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Part two is delivering the brand story using best practices. Don’t forget to include data or multimedia to bolster your story. ” Developing a compelling message is part one.

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Brand Branding Media Infographics 71