PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle. 2) Think creatively: guerilla recruiting tactics.

Resources 78

Resources Creativity Publicity Local 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. Content shapes a personal brand. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I write it so they follow along without getting bored?

Meeting 92

Meeting Engineering Journalism Media 92

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 145

How To Creativity Storytelling Writing 145

ImPRessions - Crenshaw Communications

MAY 30, 2017

When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. It’s nearly summer, after all. Content Inc. Content Inc.

Film 159

Film Crisis Writing Airlines 159

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? Forty percent of happy customers will return to spend more with a brand.

Social Media 120

Social Media Brand Branding Customer Service 120

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? I nstead, wait for a reporter to write you back. They’re only human.

How To 279

How To Media Pitching Creativity 279

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

JANUARY 12, 2016

You just haven ’ t thought of yourself in the same way as a brand. Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. Images: Jay Huang ( Creative Commons ). You should start.

Writing 120

Writing Leadership Creativity Groups 120

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

MAY 2, 2015

If people have experienced your brand and loved it, they will share. If they have experienced your brand and not loved it, they will share their experiences with others, often in ways you can’t track. People write their ideas down without any input or competition from others. It’s a being problem.

Brand 120

Brand Branding Meeting Training 120

Cision

NOVEMBER 15, 2015

Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you could miss out on huge opportunities for your brand. Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. Image: Didriks ( Creative Commons ).

Infographics 120

Infographics How To Social Media Writing 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 100

Interviews Publicity Technology Social Media 100

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. Catriona shows us HOW to write good copy and media releases, step by step.

Social Media 53

Social Media Brand Branding How To 53

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. In-person meetings.

Writing 171

Writing Journalism Travel Meeting 171

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com.

Employee 187

Employee Skype Meeting Nonprofit 187

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. Find out how social media listening can help your brand with Cision’s new Listen e-book! Image: runran ( Creative Commons ).

Social Media 120

Social Media Media Employee Reputation 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 96

Strategy Ethics Social Media Data 96

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. Read books. Ultimately, such questions will inspire and uncover new details in the brand experience. What good is the brand doing for the world? Watch movies. Talk to people.

Exercises 101

Exercises Creativity Radio Resources 101

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. How to do better? Read their articles. Follow them on social media.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Burrelles Fresh Ideas

JANUARY 23, 2024

Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components.

Technology 76

Technology Training Data Consumer 76

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

Journalism 142

Journalism Marketing Writing Creativity 142

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Victorious PR

NOVEMBER 4, 2022

If there are two industries that complement each other, it would be to our disadvantage to not write about them. Why write about one when you can write about two?! If you write an article about two different industries but they have no correlation to each other, then what is the point of the article?

Real Estate 52

Real Estate Writing Industry Agency 52

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis.

Transportation 84

Transportation Government Community Facebook 84

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

AUGUST 8, 2018

Q: Your book aims at marketers of all levels, including CEOs. How did you manage the fine line between writing for CEOs and the general marketing population? I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading.

Marketing 61

Marketing Creativity Groups Media Relations 61

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” As such his podcasts serve as cliff notes and a good way to test drive a book before buying it. Can your PR firm bring big creative ideas and execute on them?

Marketing 86

Marketing B2B Interviews Content Marketing 86

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our online book discussion is one example: everyone who participates has a month they are responsible for leading the discussion.

Community 120

Community Mobile Blogging Publicity 120