Contently - Strategy

AUGUST 19, 2020

Companies like WEGO Health , Health Union and Meroki are all great platforms that connect healthcare brands with advocates. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Brand 52

Brand Branding Reputation Crisis Management 52

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. 3: The Big Book of Tweetables by Laura Hernandez .

Conference 171

Conference eBook Content Marketing Brand 171

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Cision

SEPTEMBER 11, 2015

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. Want to create standout content? Harmonize the two.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. Comment: A brand is a promise. The purpose?

Financial 148

Financial Marketing Survey B2B 148

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. That’s where content marketing takes off.

Travel 78

Travel Consumer Strategy Tourism 78

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Publicity 52

Publicity Brand Branding Reputation 52

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment.

Content Marketing 109

Content Marketing How To Marketing Banking 109

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

Marketwired

JANUARY 26, 2016

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). I couldn’t trust them.

Brand 100

Brand Branding Customer Service Reputation 100

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Contact Content Creators Out of a Job. Download it free today. So we initiated a twofold plan. Where do you find them?

Writing 72

Writing Brand Branding Construction 72

ReimaginePR

SEPTEMBER 19, 2016

The market is crowded and noisy. A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message. Instead, your brand voice is the way you present the message.

Brand 120

Brand Branding Exercises Social Media 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Polaris

JANUARY 17, 2015

Not as any kind of marketing tool. The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. In fact, Chipotle is no stranger to interesting branded content. Content marketing lessons for smaller brands.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

JUNE 2, 2015

“It’s difficult for someone to be truly committed to a brand unless they give money or time.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Brand voice is not just what you say, it’s how you say it.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Marketing AI Conference (MAICON).

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer.

Content Marketing 60

Content Marketing Marketing Television Film 60

wiredPRworks

APRIL 27, 2020

I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach? “ Agencies and marketers alike are addicted to storytelling.

Storytelling 52

Storytelling Brand Branding Marketing 52

Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. I first read this book a few years ago, and still consider it one of the most useful.

Study 105

Study Measurement Data Blogging 105

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Out of all of us it was me, because I was a content creator and I enjoyed it.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Karen Freberg

JANUARY 5, 2018

Personal branding, amongst other applicable topics, is going to be a consistent theme for both classes, but we are going to be making this a key component and emphasis for #FrebergSM (my advanced class). What are some tools I encourage my students to use for personal branding? Talkwalker. It’s a one stop shop!

Tools 40

Tools Brand Branding Social Media 40

Melissa Agnes

MARCH 2, 2018

The lens through which you choose to see a negative situation directly impacts the actions you take in response to that situation, which directly impacts the results that that situation has on your brand. This means that Amazon will tell people that the book is out of stock and does not know when it will be back in stock; or.

Crisis 140

Crisis Crisis Management Analysis Brand 140

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #2: You can finally say you wrote the book on the subject. you may wonder. Click Here. Start Here.

eBook 219

eBook How To Writing Community 219

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

How To 52

How To SEO Content Marketing Engineering 52

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Earned media is all about getting people talking about the brand.

Media 103

Media Print Advertising Advertising 103

Victorious PR

APRIL 21, 2023

Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands. One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52