OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

SEPTEMBER 1, 2020

That’s hard to believe – that we are somehow closer to the end of the year than the beginning – and at the same time, the pre-pandemic era feels like 10 years ago. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Here’s your monthly PR Tech Sum. >>>

Internal 147

Internal International Tools Software 147

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 138

Study Media Relations Media Measurement 138

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should make before the New Year hits. And while you’re at it, loop in your PR agency so they can recommend the best strategy for you.

Instagram 60

Instagram Social Media Software Analytics 60

Shift Communications

DECEMBER 29, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? SHIFT was named the 10th-fastest growing PR agency in the nation this year. Oh, and he also writes one heck of a blog. Here’s how.

Analytics 102

Analytics Google Social Media Agency 102

Sword and the Script

JUNE 7, 2022

I’ve experienced it from all sorts of angles – working for a company that was acquired, working for the acquiring company, and even had a little run with a divestiture, that coincidentally, I’d pick up again as a client years later. It’s just incredibly hard to get people to accept and adapt to these types of changes.

Software 85

Software Internal International Pitching 85

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S.

Financial 88

Financial Video Survey Google 88

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1:

Marketing 62

Marketing Retail Consumer Trends 62

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. 7 Lessons That Ryan Lochte's Olympic Crisis Teach PR Pros Who can forget the Ry an Lochte saga during the 2016 Summer Olympics in Rio de Janiero?

Crisis 48

Crisis Local Blogging Creativity 48

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. It’s a work in progress. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

PR Fuel

AUGUST 7, 2018

We all have more tasks to accomplish each day than we actually have hours on the work clock. We learn to work more efficiently. And as you have probably experienced, when you rush you tend not to put out your best work. You just have to pick what works best for you. Edit , edit, edit. Ask for peer feedback. You’re busy.

Writing 40

Writing How To Report Comparison 40

Solo PR Pro

MARCH 16, 2021

Using social media intentionally to build relationships is exactly what she discussed and more in a live episode of the That Solo Life: The Solo PR Pro podcast?. Just get started: 4 tips for solo PR pros ready for the next step. Launching anything is hard. Take the plunge and build a team.

How To 97

How To Social Media Community eBook 97

Communications Conversations

OCTOBER 14, 2021

So, I guess it’s hard to say it was “wasted.” I worked in ad sales (didn’t stick). I had no “juice” for work. Suddenly, I was excited about work (at an ACCOUNTING firm!). In particular, I’m really grown fond of the Marvel “origin story” movies. Eventually met my wife.

Social Media 60

Social Media Media Agency Corporate 60

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. You can find previous summaries neatly organized under the PR Tech Sum and this page explains what vendors who aren’t on the list but would like to be added can do to make that happen. And now onward this month’s PR technology summary….

Pitching 61

Pitching Analysis Report Video 61

Stuart Bruce

SEPTEMBER 16, 2017

However, my decision to choose Amazon paid off in a big way just three days later when Microsoft and Amazon announced a partnership to use Cortana on Alexa and vice-versa. It works even when there is a lot of background noise like a running tap in the kitchen, while the TV is also on. Quite a bit it turns out.

Google 111

Google Corporate Local Privacy 111

Sword and the Script

MAY 2, 2017

She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. 1) What has changed the most about PR over the course of your career? There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

JULY 27, 2016

The result is a “Lumberjacked Lumbersexuals” campaign – combining online video content, a dash of social media and PR, and event marketing – that we here at the MaccaPR blog have grown to love. As BBDO Minneapolis copywriter David Mackereth told ad site LittleBlackBook.com: “Dinty Moore is the meal that works so hard, it wears flannel.

Marketing 48

Marketing Video Consumer Agency 48

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

FEBRUARY 3, 2012

” So I went onto their website (couldn’t even load the blog, still can’t), to read what those policies were, and what they are. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. Beth Kanter, who got me involved in the Komen Kan Kiss My Mammogram! Transparency is everything.

Policies 111

Policies Nonprofit Crisis Communications Financial 111

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Source: Billboard ). The good news? Yes, Swift is an infernally catchy pop songwriter with earworm-burrowing hooks.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 3) Emotional connection with customers. “I

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. And PR has changed along with it. Getting Your Social PR Strategy Off the Ground. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40