5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. Exhibitors have become more selective in their trade and marketing spending, realizing that passive strategies are no longer effective.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

Media 103

Media Advertising Advertising Print 103

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services.

Survey 170

Survey Media Relations Pitching Media 170

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

PR 20/20

JUNE 22, 2022

Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Subscribe to our blog to receive articles on marketing, strategy, HubSpot, and more, straight to your inbox.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Preview any presentations your business is providing at the conference.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. But for your presentation, pick just one of these topics, drill down even further and speak only about that one subject.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. This was more apparent than ever when looking at the roster of brands presenting at IBE.

Trends 94

Trends Trade Shows Community Instagram 94

The Hoffman Agency

MAY 23, 2018

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. To trade shows. Work travel sucks.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. People drop their phone and turn to the search engine to look for a repair shop.

Marketing 60

Marketing B2B Local Customer Service 60

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. A couple of years ago, I created a presentation on diversity in marketing. We can’t do trade shows, can’t do in person events.

Brand 71

Brand Branding Marketing Facebook 71

Bad Pitch Blog

APRIL 4, 2006

Readers jokingly tell us they hope to never appear on this blog. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. They will have one of their top researchers there to present some new research findings that he’s just compiled. We say reading it " is half the battle! "

Pitching 40

Pitching Trade Shows Interviews Blogging 40

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 97

Media B2B Groups Conference 97

The Hoffman Agency

JANUARY 27, 2020

Rather than a pile of casino winnings or a plush Donatello, I came away with valuable perspective on how companies need to be presenting themselves at events like these, and I’d like to share that to help you get the most out of tech’s glitziest event. No Company is an Island (Bridges are Expected). Why should I care?”. No wait, triple it.

Privacy 36

Privacy Trade Shows Consumer B2B 36

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

A lot of blood, sweat and tears go into researching, constructing and presenting the perfect proposal. After a demanding week of satisfying client and company commitments, the entire PR profession takes a much deserved break (except for those weekends when there’s a client event, trade show or crunch time on an RFP.)

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Presentations: Repurpose content into a presentation format to upload to SlideShare or embed in a blog post. Offline, such as in your office lobby or at a trade show booth.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?

Conference 40

Conference How To Trade Shows Twitter 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. Whether sitting down to get some work done, walking from location to location, or strategically re-canvassing areas where media are present, your ears should always be open. Me: “I can help with that!”). Be their advocate.

Media Relations 40

Media Relations How To Media Conference 40