Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). It expresses an opinion on a specific topic and appears in newspapers or online publications. How Do You Pitch the Media ? sponsored posts). news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 174

Survey Marketing B2B Study 174

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Here’s how I could control those slots. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Pro Tip : When identifying spokespeople for the pitch, have a technical expert prepped and ready to handle media requests. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again. www.maccapr.com.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

PR Fuel

JANUARY 17, 2022

In today’s blog, we show you how to distribute a press release, so you get the best value for your money. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. A single press release can set you back anywhere between $400 and $2,000.

Radio 101

Radio Local Writing Newspapers 101

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Online – websites, blogs, online media sites. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . When working with a PR firm, communication is key, but it needs to be free-flowing, effective communication. Work with your PR representatives to define your stories and pitches.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Advertising is a distant third. Don’t dangle “exclusive” for a mediocre idea.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work. use that media coverage within a blog post on the topic. Please share in blog comments. share your media success on your social media channels.

Media 60

Media Television Radio Newspapers 60

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. Many of those images show up in magazines, newspapers and blogs, she says. Use Multimedia to Tell a Better Story. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Mora Communications

OCTOBER 26, 2017

There are a number of target markets within the field, which offers a number of different story and pitch ideas. Print coverage is still crucial. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. One might be seasonal.,

Newspapers 40

Newspapers Print Storytelling Industry 40

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. That kind of PR pitching reveals a shot-gun approach.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bad Pitch Blog

FEBRUARY 10, 2009

The problem is that because everyone is migrating to the ''Net, ole print –notably newspapers– is fast going way of the dodo as advertisers flock to the place they can get real traction. Sudden disclaimer: This is not implying that buying newspaper ads translates into editorial coverage — or anything but stained hands.]

Newspapers 41

Newspapers Web Airlines Print 41

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Twitter chats.

Google 40

Google Trends Community Twitter 40

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Does this mean talented reporters will take the good jobs in PR?

Journalism 41

Journalism Real Estate Print Newspapers 41

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

MAY 9, 2017

The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. I seem to remember having both print and broadcast media in attendance. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Think of the last time you pitched to somebody in person. That post on the top trending blog. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting.

Writing 45

Writing Report Education Company 45

Bad Pitch Blog

OCTOBER 5, 2008

And in the old days (say, three years ago when the media we pitch actually existed as full entities) could probably get something going in a matter of moments, hours, a day maybe. To the stubborn ones I offer a solution: Want print? bad clients insolent people Laermer rant print media trendspotting Web promotion'

Print 40

Print Web Measurement Exercises 40

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 85

Content Marketing Marketing Media SEO 85