Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Deirdre Breakenridge

MARCH 25, 2015

But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Then, I may see them subscribe to my blog and interact as a member of my community. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. 2) PR Rock Star I feature on this blog. 5) Professor for our social media training program, sparked. 6) Guest on the Talking Points Podcast blog. 2) PR Rock Star I feature on this blog. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

Preparation also means sizing up the competition (or opposition in some cases) so you have a clear offensive and defensive positioning if you seek media interviews and other appearances. Consider professional media training – you don’t want to go into an interview and have this happen. Take your show on the road.

Interviews 120

Interviews Conference Exercises Media Training 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches.

Pitching 130

Pitching Television Trends YouTube 130

Communications Conversations

DECEMBER 29, 2020

By writing this blog! 1,500+ blog posts later, this blog remains my single greatest professional accomplishment. By starting a training series with a friend. A few years ago, Jamie Plesser and I started sparked, a social media training program. . * By sitting on boards of directors.

Industry 88

Industry Conference Creativity Training 88

PR for Anyone

JULY 21, 2022

You’ve got two weeks until August so pitch away… There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JULY 14, 2022

If you’ve been following me, you know how to write a good pitch that is more likely to get the YES. And… if you are a regular media pitcher, this could be the perfect time for you to get booked! Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

How To 100

How To Marketing Writing Training 100

PR for Anyone

APRIL 6, 2022

And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. What do they need to know that you know about your industry and pitch that. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. Bartsbook shelf is a fine book blog all the way from Bradford.

Blogging 77

Blogging YouTube Writing Fashion 77

Critical Mention

JANUARY 17, 2019

Write out everything you want to say. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post The Introvert’s Guide to Public Speaking appeared first on Critical Mention - Media Monitoring. Know your audience. Until next time!

Publicity 95

Publicity Media Training Groups Training 95

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. It is media kryptonite. Sometimes PR achieves that, but this one is the real deal.

Airlines 136

Airlines Comparison Facebook Video 136

PR News

APRIL 14, 2016

Conversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. The post 6 Conversational Habits That May Be Hurting Your Professional Career appeared first on PR News Blog.

Writing 90

Writing Blogging Communications Media Training 90

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. I believe creativity is essential to PR.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Waxing UnLyrical

NOVEMBER 4, 2015

PR school taught people why great writing is an essential part of the profession. I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. Use brevity in your writing and try to think of images that can better convey your points.

Mobile 40

Mobile Film Media Training Video 40

PR in High Definition

FEBRUARY 22, 2017

PR’s involvement in SEO is also becoming easier than ever – with Google evolving to answer search queries more like a human would, it’s less about splattering keywords over a page, and more about writing in natural language for terms that people will search for, as well as placing articles online that link back to client websites.

SEO 76

SEO Engineering Google Content Marketing 76

wiredPRworks

FEBRUARY 11, 2016

Promote your business and amplify your message across communication channels: Public Relations and Social Media. How blogging fits into a content marketing strategy. Writing tips to help you make the most of the only thing people really read. SOCIAL MEDIA TRAINING SUCCESS TRACK. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Barokas

JANUARY 7, 2019

Somewhere between 80-90 percent of New Year’s Resolutions are abandoned by the second week of February (it’s similarly dismal in business – various figures report 75-90 percent of startups fail, and about half of IT projects stall within a year), so to me, the writing is on the wall. Land a spokesperson appearance on national broadcast news.

Case Study 60

Case Study Construction Exercises Media Training 60

Prohibition

JULY 19, 2018

Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation. Social media promotion and responses to negative comments online. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

NOVEMBER 11, 2022

Other times, it meant being a guest on my blog or the podcast. We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Most people can write. Sometimes, this meant inviting them to be a part of the mastermind groups I manage. The regular interaction built trust. Then, he hired me.

Meeting 68

Meeting Social Media LinkedIn Groups 68

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? Which is your social media platform of choice and why? One of my career defining roles was writing the social media strategy for a prominent central bank. What is your favourite blog/website/podcast (in relation to the topic) and why?

Interviews 28

Interviews SEO Banking Radio 28

Bad Pitch Blog

NOVEMBER 29, 2009

You wouldn’t show up at a new client’s office without due diligence (I hope) so don’t neglect the value in researching this prospective employer.Annual Reports/S&P.Media Placements.Google/Blogs/Twitter.Corporate site/Executive Bios.Linked-In Research Don’t forget they are searching the ether for you too! Don’t lie about it.]

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Norton's Notes

JULY 12, 2016

There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. Your CV, LinkedIn, Website or blog should all form a cohesive summary of what you’re about. Conflicting versions of yourself on different outlets make your personal brand unclear.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around. All of their problems will be over.

Publicity 49

Publicity Interviews Media Relations Company 49

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. the “native language” of each platform” Search & research: Search is now viewed as a media source. And it goes much further than the traditional PR skills of writing and research: Photography. Using blogging software. how to communicate visually.

Communications 100

Communications Training Web Analytics 100