ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. For more on writing stellar bylines , see our earlier post. Media training. PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. 2) PR Rock Star I feature on this blog. 5) Professor for our social media training program, sparked. 6) Guest on the Talking Points Podcast blog. 2) PR Rock Star I feature on this blog. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Prohibition

JULY 19, 2018

Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation. Social media promotion and responses to negative comments online. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

Norton's Notes

JULY 12, 2016

There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. Your CV, LinkedIn, Website or blog should all form a cohesive summary of what you’re about. Immediately pitching to connections. Zero recommendations. Irrelevant posts.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Bad Pitch Blog

NOVEMBER 29, 2009

Did you send the same pitch to everyone? I have secured placements and features for clients with national and international broadcast media that includes CNN, Bloomberg News, New York Times , Hustler (kidding) and Wall Street Journal … ? Has integrated nascent types of media into PR campaigns” ? Don’t lie about it.]

Interviews 43

Interviews Crisis Management Facebook Media Training 43