Bianchi Biz Blog

JANUARY 8, 2024

I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication? Finish this sentence: If I am not reporting, I am … Doing a crossword!

Meeting 97

Meeting Energy Local Media 97

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 111

Pitching Media Relations Survey Advertising 111

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Users can track and share media mentions on the go. It was a very humbling experience. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020).

Technology 92

Technology Software Resources Pitching 92

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Trade media — These are industry-specific publications.

How To 137

How To Media Nonprofit Newspapers 137

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., company website, blogs). Earned Media : Coverage gained organically through media relations (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals. But as the digital landscape evolved, so did PR. For questions or PR support, contact me via jerry@spinfactory.com.

Digital PR 83

Digital PR SEO Engineering eBook 83

Stephen Waddington

SEPTEMBER 17, 2019

But what of its future asks Jessica Pardoe in this guest blog. Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Charging for news content takes newspapers back their traditional business model.

Print 60

Print Newspapers Media Advertising 60

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. I show that you wrote for several blogs.

Pitching 98

Pitching Newspapers Social Media Blogging 98

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

Survey 94

Survey Industry Leadership Study 94

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms.

SEO 100

SEO Software Resources Newspapers 100

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations.

Meeting 98

Meeting Writing Pitching Case Study 98

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Facebook 72

Facebook Newspapers Google Strategy 72

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Media follow-up outreach for my Truth Initiative/EX Program client. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Prakkypedia

JULY 10, 2016

But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the hope of gaining coverage. I don’t mass-distribute media releases, use media distribution services, BCC a whole bunch of journos with one overarching message. and so much more. I bounce back quickly.

Newspapers 60

Newspapers Pitching Radio Web 60

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Why are public relations degrees so poorly regarded by practice? Another history lesson. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

Automotive 86

Automotive Journalism Interviews Engineering 86

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Work with your PR representatives to define your stories and pitches. Develop stories for the various types of media.

How To 40

How To Newspapers Print Interviews 40

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. It’s also imperative to ensure the pitches and releases we send can be verified against scrupulous fact checkers and that our claims and promises hold tight under scrutiny.

Publicity 68

Publicity Media Reputation Radio 68

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers.

SEO 120

SEO Engineering Content Marketing Agency 120

Mora Communications

SEPTEMBER 22, 2016

More than ever, consumers have their defenses up when watching or listening to the media. An effective media relations campaign allows you to slip past those defenses by being featured in media outlets that they already trust. Keep in mind the various media timelines. 2016 | Top PR Firm Los Angeles Blog.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. There you define your stories, your media pitches and what separates you from the others in your field.

Publicity 45

Publicity Construction Television Radio 45

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bad Pitch Blog

JUNE 27, 2007

Well go rent it AFTER you enter the Good Pitch Contest. The pitch topic is YoungPRPros. On the listserv, we are asking our members to pitch the list as if we were editors of a major newspaper (like NYTimes or WSJ.) Improperly labeled pitches will be immediately disqualified. - My apologies for no the late notice.

Pitching 40

Pitching Newspapers Airlines Groups 40

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. However, at some point, the thread took a turn from self promotion to PR for PR, and how the field is portrayed in the media. Build Consensus, Carry the Message.

Education 120

Education Advertising Advertising Newspapers 120