Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Media 52

Media eBook Viral Construction 52

Newsfile

FEBRUARY 28, 2024

company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR in High Definition

APRIL 25, 2022

Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. Positivity engages audiences, and shines your reputation. After all, actions do speak louder than words.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. He’s limiting his scope to insights from internal subject-matter experts who can help campus and school district leaders manage disruption and make better decisions. Out of sight can’t mean out of mind. Stick to the facts.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. It may not exactly be viral, but you’re getting the word out to the people who count. CreativePR blog series post 3/5: @DeirdreBreakenridge says ditch the #MediaPitching Mindset Click To Tweet. An out-of-the-box way to create buzz .

Pitching 153

Pitching Media Conference Storytelling 153

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.” The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Mindful Marketing

DECEMBER 20, 2023

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 94

Ethics Marketing Sports Education 94

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post. The attributes of blog posts.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. A humorous video with popular “This Is Us” costar Milo Ventimiglia that was featured on the Crock-Pot website promptly went viral.

Crisis 199

Crisis Twitter Course Viral 199

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. And don’t forget to publish this content out to social media! Builds on Trends.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. And don’t forget to publish this content out to social media! Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

The Resolution Blog

DECEMBER 20, 2015

From the nationals to Country Living all the way through to parenting blogs. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral). We've compiled the most shared pieces of coverage into a CoverageBook. ManOnTheMoon.

Retail 120

Retail Viral Newspapers YouTube 120

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020.

Journalism 163

Journalism Viral Writing Report 163

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

PR 20/20

NOVEMBER 11, 2016

It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. Which content types receive the most attention?

SEO 80

SEO Infographics Strategy Viral 80

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Your content will not go viral and you shouldn’t try. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. It would be really strange to see a brand blog with one article. You can create a lot of blog posts if they each cost $500. Use these quick clips as promos that drive viewers to the meatier stuff on your channel or blog. This story is all too common for marketers.

Viral 111

Viral Video Strategy YouTube 111

Presspage

AUGUST 10, 2018

There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. As the OhioHealth team explains , by sharing these stories they are able to promote their culture both internally and externally. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Scott Public Relations

JULY 14, 2020

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. he/she is witty and sharply intelligent) and its potential to go viral. Humor goes viral. We need a new playbook. Use humor visually.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. It is imperative to gather all available information (both internal and external) on the topic, including any chatter taking place on social media.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Beyond PR

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

ZudePR

MAY 17, 2016

You won’t find all the answers in this 750-word blog post. Studies have shown that the most widely shared international news items have headlines that tap into emotions. But it’s a start. Here are three top tips. #1: 1: Read this data-driven recent article on BuzzSumo. Print it out. Provide ideas.

How To 60

How To Tools Writing Viral 60

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Well, it shouldn’t. Ebola wasn’t solved, cured, or eradicated, but merely contained and eventually controlled.

Video 120

Video Government Healthcare Viral 120

Waxing UnLyrical

APRIL 3, 2012

Over and above that, 19,000 views (going back to the IBM video) also helps the CMO prove a great viral impact to its internal stakeholders – particularly when it only took 75 IBMers to make it happen! While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

YouTube 87

YouTube Viral Video Social Media 87

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Take some time to investigate internally how your colleagues or employees would react in specific situations. The question remains – will using social media in crisis communication deliver you an advantage? The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Stephen Waddington

JULY 17, 2018

It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. million people – and was followed up by local media in news articles that were largely a cut-and-paste of the full story on the Asda news and blogs page.

Storytelling 60

Storytelling Local Community Case Study 60