Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. Let’s hone in on more recent years, however.

Blogging 213

Blogging Ethics Leadership Course 213

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 104

Survey Report Media B2B 104

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. Internal comms. Layoffs at internal comms platform. How is it being used? Top challenges facing PR.

Survey 155

Survey Software B2B Pitching 155

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. All of your internal communications must lead with compassion, empathy and should be come from the C-Suite.

Internal 62

Internal International Communications Employee 62

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 136

Journalism Media Relations Report Media 136

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More internal comms. More internal comms.

Communications 128

Communications Crisis Internal International 128

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Barokas

DECEMBER 12, 2017

One way to do that is by conducting and leveraging a third-party survey to garner media interest. But if done correctly, a survey can be a benefit to any well-oiled PR strategy. So how exactly do you make a survey work for your client? Here’s an example of a survey we recently conducted on behalf of our client, iovation.

Survey 60

Survey How To Data Pitching 60

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

Institute for Public Relations

APRIL 9, 2024

This blog is provided by the Digital Media Research Center (DMRC) Pew Research Center analyzed U.S. A survey of 869 U.S. The survey was distributed to members of the Center’s … Continue reading How do Adults use TikTok? adults’ opinions on TikTok and how those opinions vary based on their posting activity.

Survey 52

Survey Blogging Media Internal 52

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 143

Survey Measurement System Education 143

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Institute for Public Relations

NOVEMBER 27, 2023

PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.)

Survey 52

Survey Internal International Communications 52

Sword and the Script

MAY 2, 2023

The company teamed up with PRWeek for a survey that found most PR pros believe press releases are important. Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023. The list includes this blog – thanks, folks! Or just reply to this message if you are a subscriber and receiving blog posts by email.

Pitching 129

Pitching Study Technology Report 129

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 10) Picks from the PR tech vendor blogs.

Internal 65

Internal International Data Media 65

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. Send it around internally. Content marketing means, running your blog, or whatever you choose as your platform like a publication. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Institute for Public Relations

APRIL 10, 2023

The International Monetary Fund (IMF) examined characteristics and beliefs associated with climate risk perceptions and preferences for climate policies. An online survey was conducted between July 5 – Aug. This summary is provided by the IPR ESG & Purpose Research Library. Key findings include: 1.)

Policies 64

Policies Publicity Survey Internal 64

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Staffbase has started a podcast dedicated to internal comms. 95% of PR pros edit the output of generative AI , according to a survey of ~1,000 PR pros by Muck Rack.

Brand 158

Brand Branding Reddit Pitching 158

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. The report is based on a global survey of its employees. Internal comms metrics. Perennial plea from reporters.

Software 85

Software Pitching Internal International 85

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 106

Interviews Publicity Technology Social Media 106

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. Reports and surveys : Data is your friend, and an invaluable resource for content creation.

Case Study 100

Case Study B2B Resources Web 100

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. The post Purpose Driven Branding appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Brand 88

Brand Branding Survey Study 88

Onclusive

JANUARY 7, 2021

Based on a survey of over 600 European business leaders in large corporations (CEOs, presidents, managing directors, full-time board members, etc.), Monitoring public opinion, the media, and competitors Identifying opportunities and issues that arise in the internal and external environment Crisis management.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? PR tech mentions.

Company 156

Company Tools Technology Software 156

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. A new Pew Research Center survey of U.S. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Shift Communications

JULY 26, 2022

We’ve had great success in tying our clients’ overarching narrative and purpose to the tight labor market — with brand messaging such as championing fair chance hiring to expand talent pools, advocating a shift towards skills credentials vs. college degree requirements, touting the role internal mobility plays in employee retention — and in placing (..)

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. The Onclusive relationship is directly with MSL. Paywall problems. Content picks.

Pitching 89

Pitching Report Software Survey 89

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Were you surprised by any of the survey findings? .

Survey 90

Survey Marketing Content Marketing Measurement 90

Communications Conversations

APRIL 30, 2018

A recent survey by Dynamic Signal brought some fairly interesting facts to light. Pay close attention to the words used in responses in this survey: Overwhelmed. Internal social media tools (Yammer). Corporate blogs. Internal screens. Constant dings. Frustration. Corporate intranet. Corporate collaboration tools.

Employee 94

Employee Technology Communications Corporate 94

Contently - Strategy

MAY 20, 2024

Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy. Many SEO recommendations suggest five to 10 internal links for every 2,000 words of content, which is roughly one link for every 200 words. These plugins automate markups and can also create Custom Fields.

SEO 98

SEO Engineering Content Marketing Google 98

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Internally, get company-wide buy-in before the public announcement. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it.

Corporate 270

Corporate Brand Branding Guidelines 270