Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Number of pageviews for publication on own website. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

FEBRUARY 5, 2024

This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. Email marketing also helps parenting brands track metrics like open rates, click-through rates, and conversions to measure campaign performance and refine strategy.

Marketing 78

Marketing Case Study Infographics Survey 78

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Add the free “Google Analytics by Yoast” plug-in to your blog ( download it here ). How can you do this?

Measurement 100

Measurement Analytics Google SEO 100

Beyond PR

DECEMBER 15, 2016

The importance and value of Public Relations, or PR, is practically common knowledge today. But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains.

Measurement 40

Measurement Infographics Advertising Advertising 40

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 153

Infographics Travel Product Launch Video 153

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 2 Bots as an opportunity or threat to public discourse.

Communications 115

Communications Publicity Survey Newspapers 115

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Now, public relations practitioners are expected to deliver real ROI. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. Offer to guest blog.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. Public relations really does affect the brand’s ability to compete in a crowded marketplace. If you like exposure to a variety of players across the company, public relations can provide this opportunity. The public relations industry is constantly evolving. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Earned (publications like The New York Times). Owned (company blogs). Visuals (photos, infographics, etc.). Measurement. She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Technology never sleeps!

Tools 147

Tools Radio Data Instagram 147

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Objectives must be specific and measurable. For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. “Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

Presspage

AUGUST 12, 2020

User Experience is not a factor that’s often considered in Public Relations. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. It should be.

Brand 117

Brand Branding Infographics Analytics 117

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Maccabee Public Relations. Is it website or Web site? Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Read more about how in our second most popular blog post of the first quarter. Here’s how.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 106

Data Meeting Measurement Guidelines 106

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Presspage

MARCH 5, 2020

Here are a few of the challenges we’ve noticed PR professionals have to deal with: Messy publication processes. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 63

Publicity Small Business Advertising Advertising 63

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

MAY 20, 2017

Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. 3) The bold “content marketing” bridge. Give our services a try.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157